Shin Tay Yuan Dearadh Taobh Istigh Monarcha Turasóireachta by Googoods is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.
AirgeadTaobh a-staigh· 2021
Shin Tay Yuan Dearadh Taobh Istigh Monarcha Turasóireachta
by Googoods
Client: Googoods
Duais Airgid A' Design Award Winner in Taobh a-staigh Category
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- Verified Award Winner
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The Design
About Shin Tay Yuan Dearadh Taobh Istigh Monarcha Turasóireachta
Is éard atá i Shin Tay Yuan ná taobh istigh monarcha turasóireachta do chuideachta aistrígh criadóireachta i gCathair Xinbei na Téaváine. Baineann an dearadh úsáid as ábhair mhonarcha. Feictear pláta pollta ag an mbealach isteach. Tagann an coincheap ó phriontáil scáileáin, uirlis thábhachtach sa phróiseas aistrígh, a chuirtear i bhfeidhm freisin ar dheighilteoirí crochta agus ar an gcóras comharthaíochta. I monarchana criadóireachta, cruachtar gréithe ar chláir adhmaid le go mbeidh siad éasca a láimhseáil, agus déantar an radharc a athrú ina chuntar. Léirítear stair na cuideachta trí íomhánna in ionad téacsanna fada. Míníonn an spás tionscal an aistrígh criadóireachta do chuairteoirí.
The Recognition
About the Duais Airgid A' Design Award
Tha Shin Tay Yuan Dearadh Taobh Istigh Monarcha Turasóireachta air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Shin Tay Yuan Dearadh Taobh Istigh Monarcha Turasóireachta na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Shin Tay Yuan Dearadh Taobh Istigh Monarcha Turasóireachta na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
- Dimensions & Packaging
- The area of the project is 272 sqm.
- Tags
- interior, space, experiential space, design, googoods, exhibition, culture
- Production Technology
- Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
- Design Challenge
- Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
- Research
- The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
- Inspiration
- Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
- Project Duration
- The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
- Operation Flow
- For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
- Team Members
- Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin - Image Credits
- googoods
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