Treasure Box Chocolate Pacáistiú Seacláide by Mutian Yu

Treasure Box Chocolate Pacáistiú Seacláide by Mutian Yu is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Bidhe, Dibhe agus Ealain Chòcaireachd Competition Category.

IarannEalain Chòcaireachd· 2022

Treasure Box Chocolate Pacáistiú Seacláide

by Mutian Yu

Client: Savannah College of Art and Design

Duais Iarainn A' Design Award Winner in Ealain Chòcaireachd Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasure Box Chocolate Pacáistiú Seacláide

Is meascán seacláide é Seacláid Bosca Taisce atá pacáistithe i gcruth bosca taisce. Coinníonn an pacáiste cúig chineál seacláide éagsúla, mar aon le cnónna, mónóga triomaithe, briosca, piorraí súilíneacha agus candy pléascach. Tá gach seacláid múnlaithe freisin mar bhosca taisce beag, sa chaoi is go nochtann oscailt gach ceann acu líonadh difriúil. Tomhaiseann an bosca 331.5 faoi 71.5 faoi 58 milliméadar agus déantar é le próiseas bronntanas ardchaighdeáin a chuimsíonn déanamh plátaí, priontáil ar pháipéar fillte, cóireáil dromchla agus feistiú. Is é an aidhm ná móimintí beaga sonasacha a cheiliúradh.

The Recognition

About the Duais Iarainn A' Design Award

Tha Treasure Box Chocolate Pacáistiú Seacláide air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Treasure Box Chocolate Pacáistiú Seacláide na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Treasure Box Chocolate Pacáistiú Seacláide airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
Dimensions & Packaging: 331.5mm*71.5mm*58mm
Tags: Snacks, Interaction, Fun
Production Technology: High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
Design Challenge: The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
Research: Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
Inspiration: By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
Project Duration: The project started in September 2019 and finished in November 2019 in Savannah, the United States.
Operation Flow: Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
Image Credits: Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.