37 Interactive Entertainment HQ Togalach Oifis Àrd-èirigh by Guowei Zhang is a highly esteemed winner of the very prestigious 2022 Duais Òir A' Design Award in Dealbhadh Ailtireachd, Togalaichean agus Structaran Competition Category.
ÒrAiltireachd· 2022
37 Interactive Entertainment HQ Togalach Oifis Àrd-èirigh
by Guowei Zhang
Client: 37 Interactive Entertainment
Duais Òir A' Design Award Winner in Ailtireachd Category
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- Verified Award Winner
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The Design
About 37 Interactive Entertainment HQ Togalach Oifis Àrd-èirigh
'S e prìomh oifisean àrd-èirigh ann an Sìona a th' ann an 37 Interactive Entertainment HQ. Thathar a' cleachdadh mhodalan air feadh a' phlana agus an èadain, a lùghdaicheas ùine agus cosgais togail fhad 's a chumar càileachd na h-obrach. Tha modalan oifis, modalan co-labhairt agus modalan thachartasan air an rèiteachadh taobh a-staigh àite ceart-cheàrnach àbhaisteach, agus faodar an àireamh agus an suidheachadh atharrachadh air lobhtaichean àbhaisteach. Tha siostam aghaidh modalach a' freagairt air gnàth-shìde sgìre Lingnan. Tha am pàtran sgàilidh nas dùmhaile air an taobh an ear na air an taobh an iar, agus mar sin thathar a' cumail solas nàdarra fhad 's a thathar a' lùghdachadh rèididheachd na grèine agus cleachdadh lùtha.
The Recognition
About the Duais Òir A' Design Award
Tha 37 Interactive Entertainment HQ Togalach Oifis Àrd-èirigh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi 37 Interactive Entertainment HQ Togalach Oifis Àrd-èirigh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh 37 Interactive Entertainment HQ Togalach Oifis Àrd-èirigh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
- Dimensions & Packaging
- Size of unit or building:88974㎡
Project size:6427㎡ - Tags
- High-rise, Office, Headquarter, Mix-used
- Production Technology
- In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
- Design Challenge
- This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. - Research
- Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity - Inspiration
- Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
- Project Duration
- Desiged in July 2020 China
- Operation Flow
- To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
- Patents
- patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration - Team Members
- Designer: Guowei Zhang
Designer: Ping Wang
Designer: Luoxu Hua - Image Credits
- GWP Architects
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