Staom Jewelry Príomhfheidhm Bhoutique Seodra by Rong Zeng

Staom Jewelry Príomhfheidhm Bhoutique Seodra by Rong Zeng is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

UmhaTaobh a-staigh· 2022

Staom Jewelry Príomhfheidhm Bhoutique Seodra

by Rong Zeng

Client: Xad

Duais Umha A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About Staom Jewelry Príomhfheidhm Bhoutique Seodra

Is éard atá i Staom Jewelry ná taobh istigh de bhoutique seodra a chlúdaíonn 200 méadar cearnach agus airde urláir thart ar 3 mhéadar. Tá an dearadh bunaithe ar an smaoineamh go bhfuil diamaint agus an chruinne araon ina léiriú ar an síoraíocht. Téann cuairteoirí trí dhorchla, bealach isteach ag deireadh an phasáiste agus limistéar scáthánach, i seicheamh a thugann le fios turas ón domhan isteach sa spás. Úsáidtear cruach dhosmálta scátháin, marmar scáthánach dubh, péint ealaíne suiminte agus cruach dhosmálta tarraingthe. Laghdaíonn frithchaitheamh scáthán agus foirmeacha neamhrialta an mothú go bhfuil ballaí ann agus fágann siad go bhfuil an spás gan teorainn le feiceáil.

The Recognition

About the Duais Umha A' Design Award

Tha Staom Jewelry Príomhfheidhm Bhoutique Seodra air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Staom Jewelry Príomhfheidhm Bhoutique Seodra na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Staom Jewelry Príomhfheidhm Bhoutique Seodra a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui