Fantasy Factory ’ Ann Am Bùth Mion-Reic by SIG Design

Fantasy Factory ’ Ann Am Bùth Mion-Reic by SIG Design is a highly esteemed winner of the very prestigious 2022 Duais Òir A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

ÒrTaobh a-staigh· 2022

Fantasy Factory ’ Ann Am Bùth Mion-Reic

by SIG Design

Client: Nayuki

Duais Òir A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About Fantasy Factory ’ Ann Am Bùth Mion-Reic

Bidh an fhactaraidh fantasy le bèicearachd air an làrach mar phrìomh àite reic, ag aonachadh roinnean tì, reic, tiodhlacan IP, agus bàr gus stòr factaraidh ioma-ghnìomhach a chruthachadh. Chaidh bun-bheachd dealbhaidh FTY a thoirt a-mach à Factory. Tha F a’ ciallachadh Fair. Airson sruthadh mòr de dhaoine agus roinnean toraidh beairteach, chaidh an t-àite a dhealbhadh ann an dòigh margaidh. Tha T a’ seasamh airson Time. Tha dath na bùtha air a thoirt a-mach à atharrachaidhean dath nan speuran, a’ ciallachadh atharrachaidhean ùine de latha. Tha Y a’ toirt iomradh ort (luchd-ceannach). Tha an diofar You in the mirror air a leudachadh chun inneal eadar-ghnìomhach ioma-thaobhach.

The Recognition

About the Duais Òir A' Design Award

Tha Fantasy Factory ’ Ann Am Bùth Mion-Reic air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Fantasy Factory ’ Ann Am Bùth Mion-Reic na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Fantasy Factory ’ Ann Am Bùth Mion-Reic a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019