Blue Frog Tha Bàr Is Taigh-Bìdh le SIG Design

Tha Blue Frog Tha Bàr Is Taigh-Bìdh le SIG Design na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh.

IarannTaobh a-staigh· 2022

Blue Frog Tha Bàr Is Taigh-Bìdh

le SIG Design

Neach-ceannach: Blue Frog

Buannaiche Duais Iarainn A' Design Award ann an Roinn Taobh a-staigh

19,745

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #127951

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Blue Frog Tha Bàr Is Taigh-Bìdh

Bidh Blue Frog a’ toirt seachad biadh grilled agus cocktails. Tha feum air an dealbhadh gus feartan cultarail Ameireagaidh an latha an-diugh a nochdadh. Gus àite fosgailte agus an-asgaidh a chruthachadh gus coinneachadh ri diofar shuidheachaidhean sòisealta, faodaidh luchd-cleachdaidh eòlas ithe tlachdmhor fhaighinn. Tha an cultar sònraichte 100 shots a’ toirt toileachas is dùbhlan do luchd-ceannach. Mar sin, is e am bàr an t-ionad lèirsinneach airson toileachas a chuir chun àite gu lèir. Thathas a’ gabhail ri diofar stuthan, cumaidhean ioma-shreath agus sgeadachadh ealain gus àite àrd-inbhe a chruthachadh.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Blue Frog Tha Bàr Is Taigh-Bìdh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Blue Frog Tha Bàr Is Taigh-Bìdh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Blue Frog Tha Bàr Is Taigh-Bìdh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Tomhasan & Pacadh: The project area is 404 sqm.
Tagaichean: restaurant, bar, Modern American, artworks
Teicneòlas Cinneasachaidh: Desktop research and on-site market research.
Dùbhlan Dealbhaidh: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Rannsachadh: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Brosnachadh: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Faid a' Phròiseict: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Sruth Obrachaidh: /
Buill na Sgioba: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Creideasan Dhealbhan: Image #1-#5 photographer: Nick Sing