Firstar 37N Haiyun Ionad Reic by Song Hongyang and Li Xin

Firstar 37N Haiyun Ionad Reic by Song Hongyang and Li Xin is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

UmhaTaobh a-staigh· 2022

Firstar 37N Haiyun Ionad Reic

by Song Hongyang and Li Xin

Client: SHENZHEN SD DESIGN Co., LTD

Duais Umha A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About Firstar 37N Haiyun Ionad Reic

Is ionad reic é Firstar 37N Haiyun do thionscadal maoine saoire i Weihai, Shandong. Clúdaíonn an taobh istigh 2500 méadar cearnach. Tarraingíonn an dearadh ar fhinscéalta áitiúla agus ar scéalta clasaiceacha ó thír na sí. San fhorhalla, athchruthaíonn teicneolaíocht chumaisc ilchainéil agus samhlacha aicrileacha figiúr Kunpeng. Ligeann limistéar taispeántais miotharra do chuairteoirí staidéar a dhéanamh ar an táirge go compordach. Úsáideann príomhlimistéar an bhoird ghainimh tónaí gorma éadroma agus soilsiú fann chun cruinne fhairsing a chur in iúl, le grianchlog i lár baill. San limistéar caibidlíochta, boglaíonn beár uisce cuartha an spás dronuilleogach.

The Recognition

About the Duais Umha A' Design Award

Tha Firstar 37N Haiyun Ionad Reic air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Firstar 37N Haiyun Ionad Reic na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Firstar 37N Haiyun Ionad Reic a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.
Dimensions & Packaging: The area of this project is 2500 sqm.
Tags: Minimalist, Modern, Various materials, Light blue, Fairyland
Production Technology: In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.
Design Challenge: Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.
Research: In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.
Inspiration: The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.
Project Duration: The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.
Operation Flow: In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.
Team Members: Song Hongyang
Li Xin
Image Credits: Image #1: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #2: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #3: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #4: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #5: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.