SberPay Feidhm: Feidhmchlár Íocaíochta le Sber

Tha SberPay Feidhm: Feidhmchlár Íocaíochta le Sber na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe.

AirgeadFòn-làimhe· 2022

SberPay Feidhm: Feidhmchlár Íocaíochta

le Sber

Neach-ceannach: Sber

Buannaiche Duais Airgid A' Design Award ann an Roinn Fòn-làimhe

33,725

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #137184

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn SberPay Feidhm: Feidhmchlár Íocaíochta

Is feidhmchlár íocaíochta é SberPay le haghaidh ceannachán ar líne agus laistigh d'aip. Cuirtear íocaíochtaí i gcrích tríd an bhfeidhmchlár SberBank Online, mar sin ní aistrítear sonraí cárta chuig siopaí nó comhpháirtithe. Is féidir iarmhéid an chárta a fheiceáil roimh gach íocaíocht. Tacaítear le híocaíochtaí aonuaire, íocaíochtaí athfhillteacha agus síntiúis, agus is féidir líon neamhtheoranta cártaí a nascadh le húsáid níos déanaí. Tá an teanga amhairc simplí agus bunaithe ar chlóghrafaíocht, ar chnaipe agus ar ghrádán. Ba é an aidhm ná deireadh a chur leis an ngá le sonraí cárta a chur isteach agus an íocaíocht a dhéanamh tapa agus slán.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha SberPay Feidhm: Feidhmchlár Íocaíochta air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi SberPay Feidhm: Feidhmchlár Íocaíochta na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha SberPay Feidhm: Feidhmchlár Íocaíochta na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Tomhasan & Pacadh: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tagaichean: innovation, payments, pay, acquiring, internetacquiring
Teicneòlas Cinneasachaidh: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Dùbhlan Dealbhaidh: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Rannsachadh: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Brosnachadh: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Faid a' Phròiseict: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Sruth Obrachaidh: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Peutantan: Sberbank
Buill na Sgioba: Daria Prokuda
Shishki Collective