Tha Can You See the Music An Dearbh-Aithne Fiùghantach le Brand Bar Communications na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.
AirgeadGrafaig· 2022
Can You See the Music An Dearbh-Aithne Fiùghantach
Neach-ceannach: Franz Liszt Chamber Orchestra
Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig
Buannaiche Duais Dearbhaichte
Dearbhaich Inbhe na Duaise airson #137173An Dealbhadh
Mu dheidhinn Can You See the Music An Dearbh-Aithne Fiùghantach
Tha an obair a chaidh a chruthachadh airson Franz Liszt Chamber Orchestra na dhearbh-aithne branda fiùghantach air a stiùireadh le ceòl ag amas air coltas lèirsinneach na orcastra ath-bheothachadh. Tha an luchd-cruthachaidh air cànan ciùil eile a chruthachadh, leis am faodar fonn sam bith fhaicinn taobh a-staigh an t-seata de stiùiridhean a chaidh a mhìneachadh. Tha an dearbh-aithne a’ toirt cothrom do gach ball den orcastra an suaicheantas pearsanta aca fhèin a thogail, co-cheangailte ris a’ phìos as fheàrr leotha den repertoire. A bharrachd air an sin, mar thoradh air tagradh dealbhaidh suaicheantas gnàthaichte, dh’ fhaodadh eadhon an luchd-èisteachd a bhith nam pàirt gnìomhach den phròiseas ath-nuadhachadh dearbh-aithne.
An Aithneachadh
Mu dheidhinn Duais Airgid A' Design Award
Tha Can You See the Music An Dearbh-Aithne Fiùghantach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Can You See the Music An Dearbh-Aithne Fiùghantach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Can You See the Music An Dearbh-Aithne Fiùghantach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Air Cùl an Dealbhaidh
Pasgan Naidheachd
Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.
- Feartan Sònraichte
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tagaichean
- music-driven, dynamic, flexible, identity
- Teicneòlas Cinneasachaidh
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Brosnachadh
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Faid a' Phròiseict
- The new identity was published in February, in Hungary.
- Buill na Sgioba
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
Pàighte
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