Platanam Grafaig · 2023
Ancora An Dearbh-Aithne Branda
by Keiichiro Yanagi - Harajuku Design Inc.
- Duais Platanaim A' Design Award 2023 in Grafaig
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora An Dearbh-Aithne Branda
Is e stòr branda a th’ ann an Ancora a bhios a’ reic pinn fuarain agus pàipearachd. An-diugh, tha digiteachadh agus teicneòlas fiosrachaidh is conaltraidh air a bhith a’ dol air adhart gu luath. Air an làimh eile, tha Ancora ag amas air ath-bheothachadh conaltradh pearsanta analog. Bidh Ancora ag ath-bheachdachadh air na luachan sin anns a bheil an dòigh sgrìobhaidh aca, a’ tarraing bhon chridhe a’ toirt toileachas a tha cuideachd a’ lìbhrigeadh eòlas sònraichte leithid pinn fuarain gnàthaichte a ghabhas cur còmhla ann an grunn dhòighean; agus measgachadh inc a’ cleachdadh cocktail shaker.
About the Duais Platanaim A' Design Award
Tha Ancora An Dearbh-Aithne Branda air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Ancora An Dearbh-Aithne Branda a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Ancora An Dearbh-Aithne Branda na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
