Umha Taobh a-staigh · 2022
Latrika Boutique -Staigh A Th’ Ann An Taobh A-Staigh Seòmar Taisbeanaidh
- Duais Umha A' Design Award 2022 in Taobh a-staigh
- CLIENT: LaTrika
- Estimated Number of Design Views: 18,535
- Verification code E181EB431E · Verify this award
Colors
About Latrika Boutique -Staigh A Th’ Ann An Taobh A-Staigh Seòmar Taisbeanaidh
Latrika, air a thaisbeanadh anns an t-seòmar taisbeanaidh. Tha am paileas a-staigh ann an tònaichean aotrom liath is beige. Tha an sgeama dathan seo na dheagh chùl-raon airson aodach dath nàdarra. Tha an stràc dath na raon seallaidh le preasan agus craobhan fìor. Bidh solais sònraichte a’ cuideachadh le cumhachd a thoirt dha na craobhan às aonais solas na grèine. Tha mullach gluasaid le àite sònraichte airson barrachd solais na fhìor cheann airson sgìre selfie. Tha an seòmar taisbeanaidh na àite sàmhach ann am meadhan a’ bhaile thrang, far am faod a h-uile boireannach bogadh ann an aonachd ri nàdar.
About the Duais Umha A' Design Award
Tha Latrika Boutique -Staigh A Th’ Ann An Taobh A-Staigh Seòmar Taisbeanaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Latrika Boutique -Staigh A Th’ Ann An Taobh A-Staigh Seòmar Taisbeanaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Latrika Boutique -Staigh A Th’ Ann An Taobh A-Staigh Seòmar Taisbeanaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Press Kit
- Unique Properties
- The showroom is a peaceful natural haven set in the middle of a bustling urban center. The design team opted for a combination of smooth wall surfaces as well as living masonry. Day and Night feature: a Night was used as a moon in the entranceway where rails house some of the brand's collections. A Sun features above the trees in the fitting room space. A wooden platform with a mirror framed by greenery evokes a riverside ambience helping visitors completely remove any thought of the frantic metropolis outside.
- Dimensions & Packaging
- Showroom area is 120 square meters
Сeiling height is 3600 mm - Tags
- JL STUDIO, Jenya Lykasova, LaTrika brand, trees in the interior, moon lighting, moonlight light,
- Production Technology
- Live plants were used, as well as supplying a specialized lighting and irrigation system. There was also special stabilized moss employed, strawberry plants, driftwood and large stones. Given the age of the building, the use of these items had weight implications and as a result a thorough floor load calculation was carried out.
- Design Challenge
- The main challenges encountered were as follows: - short deadlines for design and implementation - The need to take into account all the technical nuances for the placement of live plants - the need to perform the calculation of loads on the floor - remote implementation (all architectural supervision processes were carried out online, it was the first time the design teams visited the interior after its implementation).
- Research
- To create the interior, the team researched the specifics of interior design in the retail sector.
Important aspects were the use of retail furniture, lighting placement, and dividing the space into zones. Monochrome walls were chosen as the basis so that clothes would look expressive. Selfie areas became the 'right' promotional strategy.
The research was also carried out which led to a concept of an additional plants' night lighting and a watering schedule.
The idea of 'plants in the interior' came as a result of a research on environmental issues in the country, which the clients conducted personally. The main message is that humans are part of nature. - Inspiration
- The philosophy behind the LaTrika brand is based on the unison of mind, body and soul, and finding harmony with our surroundings. Every human is a reflection of the world around us, and LaTrika embraces and conveys our unbreakable connection with nature. The design team wanted to convey the brand's vision and mission by designing a calm and "organic" space. This would envelop visitors with an aura of light and unity, inviting them to become part of something truly unique.
- Project Duration
- The project started in March 2021 and was completed in May 2021
- Operation Flow
- A particular challenge here was to realize a unique selfie-zone that accurately conveys the brand's DNA and the designer's vision of the world. This is why the lighting in this part of the hall has been carefully designed to make every girl feel unique and confident in LaTrika's clothes. Above this area, there is a semi-transparent ceiling with a niche through which the sun's rays pass.
- Image Credits
- Image #1: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #2: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #3: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #4: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #5: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique , 2021.
