Easynav Infinity Th’ Ann An Siostam Lannsaireachd by Shreya Paliwal

Easynav Infinity Th’ Ann An Siostam Lannsaireachd by Shreya Paliwal is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Innealan agus Uidheamachd Meidigeach Competition Category.

IarannToradh Meidigeach· 2022

Easynav Infinity Th’ Ann An Siostam Lannsaireachd

by Shreya Paliwal

Client: Happy Reliable Surgeries Pvt. Ltd

Duais Iarainn A' Design Award Winner in Toradh Meidigeach Category

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Colors

The Design

About Easynav Infinity Th’ Ann An Siostam Lannsaireachd

Tha dealbhadh Infinity mar Mheòrachadh Lèirsinneach air càileachd toraidh a’ cleachdadh cànan cruth gun samhail a tha cuideachd air a mheudachadh airson saothrachadh agus èifeachdas cosgais. San fharsaingeachd, tha an roinn margaidh iomchaidh air a lìonadh le toradh a tha air a dhealbhadh le bhith a’ cleachdadh plastaic gus lùban duilich a choileanadh agus cànan a chruthachadh a tha a’ faireachdainn tarraingeach don neach-cleachdaidh agus comhfhurtail don euslainteach. Bha e air a bhith na dhùbhlan dealbhaidh don dealbhaiche feart cruth sònraichte a chruthachadh a’ cleachdadh dìreach duilleag meatailt agus pròiseasan às deidh sin agus aig an aon àm a’ cumail cuimhne air cosgais toradh sònraichte mar sin le cinneasachadh meud ìosal.

The Recognition

About the Duais Iarainn A' Design Award

Tha Easynav Infinity Th’ Ann An Siostam Lannsaireachd air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Easynav Infinity Th’ Ann An Siostam Lannsaireachd na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Easynav Infinity Th’ Ann An Siostam Lannsaireachd airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design ensures visual reflection of the quality of the product using unique form language while also being optimized for manufacturing and cost. It challenges the assumption that good curves and unique form language can only be achieved using processes like thermoforming, die casting, and so on. Infinity sets itself apart in the market with a unique form factor achieved using only sheet metal, a few bending, welding, and finishing processes.
Dimensions & Packaging: The dimensions are product dimensions excluding the height of the camera and monitor
Dimensions: 457.2mm x 245.5mm x 927.2 mm
Material : Stainless Steel, 2 mm in thickness
Processes used: Laser cutting, Sheet metal Bending, Lancing, Welding, Buffing and Powder coating
Tags: Futuristic, Medical device, User friendly, Robotic, Elegant, Soothing
Production Technology: Infinity has Nerves of Steel, the product is made of sheet metal, Stainless Steel - to avoid any rusting, and has been optimized such that the manufacturing takes less time, and resources. The unique taper shape, curves along the body and the handle are achieved using modifications done to the bending tools and development techniques without any plastic components. Laser cutting, lancing, and bending operations are done following which welding, buffing, and powder coating is required.
Design Challenge: Most of the market in the surgical navigation segment has aesthetic forms that are manufactured using a combination of thermoformed plastics and sheet metal parts. Competing within the same segment while providing cost-effective solutions with unique design, premium experience, and without using plastics had been a challenge. The Interface had been created using a software with limited creative implementation capabilities so the design had to be optimized for fewer efforts and more impact.
Research: Qualitative Research was used to uncover areas of improvement in customer interaction, product safety, design language, overall experience, manufacturability, cost, and assembly of the product. After feedbacks and interviews with surgeons, OT staff, Team at HRS and experts from the domain, Investigator Triangulation had been used to validate the data points. Implementation of these insights into the design resulted in a Positive Change in the Perception of Product Quality hence Brand Positioning.
Inspiration: While working in the field of medical technology, customer satisfaction and the comfort of the patient is very important. Aesthetical beauty with a seamless product experience is an integral factor that helps achieve it. The previous model of the product had inherent quality and accuracy but lacked the visual factors to appeal and compete in the market. Hailing from a family of doctors, the empathy towards doctors and patients became a strong motive to re-design the product system.
Project Duration: The project started in October 2020 and has undergone three iterations and testing before reaching this final version in Feb 2022
Operation Flow: First, the product is assembled, sanitized, and made ready for the users to interact with. Then surgical data of the patient is added to generate a three dimensional model of the scans. Infinity allows for preoperative planning, enabling the surgeon to view the data and plan the course of surgery before making an incision. The system is then calibrated in relation to the body of the patient, to give accurate real time data for navigating toward the desired area with safety and ease.
Team Members: Mentor: Arpit Paliwal
Mentor: Parag K Vyas
Image Credits: Image #1: Designer Shreya Paliwal, easyNav Infinity 1, 2022.
Image #2: Designer Shreya Paliwal, easyNav Infinity 2, 2022.
Image #3: Designer Shreya Paliwal, easyNav Infinity 3, 2022.
Image #4: Designer Shreya Paliwal, easyNav Infinity 4, 2022.
Image #5: Designer Shreya Paliwal, easyNav Infinity 5, 2022.
Video Credits: Happy Reliable Surgeries Pvt. Ltd, Infinity Video, 2022