Greeninful Prìomh Fheart: Aithne Bràinde le Michelle Poon

Tha Greeninful Prìomh Fheart: Aithne Bràinde le Michelle Poon na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2022

Greeninful Prìomh Fheart: Aithne Bràinde

le Michelle Poon

Neach-ceannach: Greenin'ful

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #139444

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Greeninful Prìomh Fheart: Aithne Bràinde

Teacsa Leabhair: Is e pròiseact ath-bhrannaidh a th' ann an Greeninful airson bràinde eag-chàirdeil a chuidicheas le dòigh-beatha sheasmhach. Tha am bràinde a' ceangal dhaoine a tha a' gabhail cùram mun àrainneachd. Tha an suaicheantas a' sealltainn aghaidh na coimhearsnachd uaine agus tha e a' nochdadh dùrachd is fiosrachd. Tha an dearbh-aithne lèirsinneach a' cleachdadh dhathan soilleir, stròicean bruis dàna, agus eileamaidean air an dealbhachadh le làmh a tha fuasgailte san cleachdadh. Chaidh na dealbhan a thaghadh gus coltas so-ruigsinneach agus stèidhichte air coimhearsnachd a nochdadh. Tha an ath-bhrannadh a' gluasad am bràinde bho àrd-ùrlar malairt gu coimhearsnachd a tha ag àrdachadh mothachadh poblach mu dhìon na h-àrainneachd.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Greeninful Prìomh Fheart: Aithne Bràinde air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Greeninful Prìomh Fheart: Aithne Bràinde na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Greeninful Prìomh Fheart: Aithne Bràinde airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Tomhasan & Pacadh: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tagaichean: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Teicneòlas Cinneasachaidh: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Dùbhlan Dealbhaidh: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Rannsachadh: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Brosnachadh: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Faid a' Phròiseict: October 2021 - January 2022
Sruth Obrachaidh: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Buill na Sgioba: Michelle Kason
Creideasan Dhealbhan: Image 1: Michelle Kason (Designer)