The Aodh ’ Ann Am Pacadh Uisge-Beatha Èireannach le Tiago Russo

Tha The Aodh ’ Ann Am Pacadh Uisge-Beatha Èireannach le Tiago Russo na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Cuingichte agus Gnàthaichte.

UmhaDeasachadh Cuingichte· 2022

The Aodh ’ Ann Am Pacadh Uisge-Beatha Èireannach

le Tiago Russo

Neach-ceannach: The Craft Irish Whiskey Co.

Buannaiche Duais Umha A' Design Award ann an Roinn Deasachadh Cuingichte

36,635

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #140162

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn The Aodh ’ Ann Am Pacadh Uisge-Beatha Èireannach

Tha 'n t-Aodh a' gabhail còmhnuidh ann an saoghal dorchadais agus aoibhneis, far am bheil soluis iosal, agus ana-mianna ag èiridh suas. A’ tarraing air a’ dhìomhaireachd seo, tha e ag innse mu àm às deidh dorch a bhith ann, mar a tha e na helix inntinneach a bhios a’ cur dragh air agus a’ magadh. Tha seasamh an Aodh a’ soillseachadh a’ bhotal bhon chùl, an opal LED trim a’ cur sailean òir a’ snìomh tron uisge-beatha mus dannsadh e far uachdar sgàthan an fhrèam. A’ cleachdadh eadar-chluiche latha is oidhche, tha na h-uachdaran lùbte òrail snasail a’ nochdadh an t-solais, fhad ‘s a tha mion-fhiosrachadh inneach is inneach a’ gabhail a-steach e, a’ gineadh deàrrsadh a chuireas an t-Aodh gu daingeann fo aire.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha The Aodh ’ Ann Am Pacadh Uisge-Beatha Èireannach air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi The Aodh ’ Ann Am Pacadh Uisge-Beatha Èireannach na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh The Aodh ’ Ann Am Pacadh Uisge-Beatha Èireannach a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: A whiskey of near-mythical rarity, The Aodh is an ultra-rare, limited release of just 88 bottles that bring together taste, immersion, technology, and a bottle of futuristic brilliance. A dance of cask, time and skill to craft a whiskey of daring character, presented in a bottle that draws on technological innovation to elevate and astound.

Personal and meaningful, The Aodh's bottle is held in an innovative electronic exo-display unit - the ultimate vessel of desirability and mythology.
Tomhasan & Pacadh: Exo-Display: 230W x 200D x 300H

Bottle and Exo-Display share a similar concept: organic shaping with gold/amethyst detailing. Whilst the bottle received a delicate golden band with incrusted amethyst stones, culminating in a pocketed brass and obsidian closure, the display unit has the main structure with grooved and knurled golden details, where the arms receive the amethyst finished detailing. Mirror and LED in the main frame add further depth and sensorial richness to the entire experience.
Tagaichean: Whiskey, Whisky, Luxury, Packaging, Display, Bottle, Design, Collection, Product
Teicneòlas Cinneasachaidh: Presented in a dizzying spiral of gold, precious stones and glass, but with an innovative technological design that elevates it beyond the everyday, The Aodh is desired by all who look at it. The Exo-skeleton display is based on a winged chassis that locks the bottle in place, opened by a subtle touch sensor on the brass base and self-illuminated by several halo LED profiles and mirrored surfaces, coming together in a fluid graceful series of movements.
Dùbhlan Dealbhaidh: The grand conceptual challenge within the creation of The Aodh was truly the augmented immersion through an automated display unit, something that has never been done for this range of products or spirits, and in such a delicate jewellery-like scale. All the mechanisms had to be able to operate heavy solid metal clasps with a delicate flow and minimalist sizing, giving The Aodh its luxurious, delicate appeal and feel, elevating the product as an object of desire.
Rannsachadh: The R&D stages for The Aodh consisted in a combination of efforts in developing, at the same time, an iconic and appealing vessel that would generate the connection with the mythological premise, and at the same time an ultra-futuristic and innovative display, challenging the boundaries of mere packaging and into creating a display unit capable of a fully immersive interaction and storytelling with minimal contact, making the user a viewer into this unique theatre of taste, colour and luxury.
Brosnachadh: Derived from the Old Irish for fire, Aodh is the legendary god of the underworld and eldest son of Lir, also holding a place in Irish mythology as a captivating seducer. With the whiskey's rarity adding its own mythological character, The Aodh draws on these legends to tell its story.

Just like its namesake, The Aodh demands attention and adulation. Yet this ultra-rare whiskey is destined only ever to be owned by a rare few, with just 88 bottles released of this ultra-rare Irish single malt.
Faid a' Phròiseict: Designed around July 2021, the Aodh was under technical development for around 6 months in order to perfect the entire touch sensor system and electronic arms movement. Only after it was fully perfected, the 88 units have been under finishing touches and handmade detailing in order to bring the ultimate design to life this Spring 2022, with each unit being handcrafted and finished throughout 2022.
Sruth Obrachaidh: The usage of The Aodh as a statement product is based on a fully immersive and performative experience. A touch sensor is the only direct interaction from the user, as it will then turn the LED rings on, and gradually open the clasps electronically, unleashing the exquisite luxurious vessel held inside.

The obsidian closure also contains a hidden compartment inside, where the user can store a small gift/piece of jewellery, giving a more personal and intimate touch to the entire experience.
Buill na Sgioba: Tiago Russo
Katia Martins