Forte Forte Roma Príomhfheidhm: Dearadh Inmheánach Miondíola by Robert Vattilana

Forte Forte Roma Príomhfheidhm: Dearadh Inmheánach Miondíola by Robert Vattilana is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

IarannTaobh a-staigh· 2022

Forte Forte Roma Príomhfheidhm: Dearadh Inmheánach Miondíola

by Robert Vattilana

Client: Forte Forte

Duais Iarainn A' Design Award Winner in Taobh a-staigh Category

10,338

Verified Award Winner

Verify Award Status for #140188

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Forte Forte Roma Príomhfheidhm: Dearadh Inmheánach Miondíola

Téacs Leabhair: Is dearadh inmheánach miondíola é Forte Forte Roma do bhuitíc faisin sa Róimh. Clúdaíonn an spás 71 méadar cearnach san iomlán, le limistéar díolacháin 53 méadar cearnach. Clúdaíonn oinics glas ón Afganastáin, gearrtha i mbloic mhóra shiméadracha agus le críoch mhaotha, na hurláir agus na ballaí. Marcálann eas solais imlíne an spáis. Cruthaíonn painéil práis snasta, fillte agus feistithe le fuáil práis, an balla cúil. Iompraíonn síleálacha bána bandaí claonta agus spéaclóirí solais. Tá doirse práis ag na seomraí feistis agus tá a n-inmheánaigh déanta de veilbhit chaipiton dath sáiste.

The Recognition

About the Duais Iarainn A' Design Award

Tha Forte Forte Roma Príomhfheidhm: Dearadh Inmheánach Miondíola air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Forte Forte Roma Príomhfheidhm: Dearadh Inmheánach Miondíola na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Forte Forte Roma Príomhfheidhm: Dearadh Inmheánach Miondíola airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eternal city in which the stratigraphy of eras and styles can be read at every corner, in every stone, induces a reflection on matter. The focus is on contrast, because in rome contrast has always been harmony.
In the city of travertine, we renounces one of the essential materials of its own grammar of elements in order to place amazement before redundancy. The boutique looks like a vibrant monolith of green onyx, a precious material with a unique design that contains thousand–year history.
Dimensions & Packaging: Total net area m2 71; Sales area m2 53
Tags: Forte Forte Roma, Retail Design, Green Onyx treated in large symmetrical blocks, Brass, Boudoir–like changing rooms in sage–colored capitonné velvet, Eternal City, Artisanal, Historic Building
Production Technology: The sense of the entire project is permeated by the respect for the location, the design of every single detail and the attention of the forms and materials. The execution was made thanks to skilled craftsmen who were able to assemble and model unique pieces, creating an immersive atmosphere in which to enjoy the pleasure of the space and experience of design.
Design Challenge: The challenging moment is about the concept itself which take in consideration a complete custom made and artisanal project located in a historic building under the protection of the city superintendence of fine arts.
Working with the green onyx treated in large symmetrical blocks means to design the whole space counting every single millimeters. A great artisanal team made this project possible.
During this period of global pandemic and lock–down safety was maintained at first while time and budget remained under control.
Research: From the creative dialogue between Robert Vattilana and Giada Forte a language is born which, following a rhythm and a metric that is different each time and locations, becomes a lingo. The opening of the new Roman boutique, at number 4c in via Borgognona, in the heart of what was once the Campo Marzio, in a street full of character marks a new chapter and affirms a new idiom, made of extreme synthesis, of a desire for intime permanence. A sense of gentle power, of timeless lightness pervades the whole.
Inspiration: The spatial narrative is an ongoing path in which powerful and present materials and pure forms – now airy and impalpable, now solid – are molded on the unique characteristics of the place. Meaning by locus, not so much, or not only, the immediate surroundings, as the genius loci itself, and with it the city.
Project Duration: The project started in december 2019 in Rome and finished in october 2020
Operation Flow: The green onyx, which thanks to the particular mineral structure dematerializes in contact with the light in a nuanced transparency.
It is a stone that comes from Afghanistan, an area of extinct volcanoes, and whose history is at least as long as that of the city. Treated in large symmetrical blocks and worked to obtain a matte surface, green onyx creates a total immersion in the shop: it drowns the entire space, from floors to walls.
The entire perimeter of the scenic box is illuminated and marked by a cascade of light, while panels of polished brass folded in on themselves and anchored by brass stitching make up the back wall. In contrast, the ceilings are white in the initial part of the shop,
with inclined and dynamic bands, while in the second they open in a geometric composition of luminous portholes. In such an affirmative space, the dressing rooms closed by brass hinged doors opened by portholes are a mysterious presence, which reveals feminine, boudoir–like interiors in sage–colored capitonné velvet.
Team Members: Lead Designers, Creative Ditectors: Robert Vattilana and Giada Forte
Image Credits: All photos credit: Danilo Scarpati Photographer