Conlia Home Image Store Príomhfheidhm: Dearadh Inmheánach Miondíola by Zehua Zheng

Conlia Home Image Store Príomhfheidhm: Dearadh Inmheánach Miondíola by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

UmhaTaobh a-staigh· 2022

Conlia Home Image Store Príomhfheidhm: Dearadh Inmheánach Miondíola

by Zehua Zheng

Client: Conlia Home

Duais Umha A' Design Award Winner in Taobh a-staigh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Conlia Home Image Store Príomhfheidhm: Dearadh Inmheánach Miondíola

Téacs an Leabhair: Is dearadh inmheánach miondíola é Siopa Íomhá Baile Conlia, a cruthaíodh do bhranda troscáin bhaile in Jiangmen, an tSín. Tarraingíonn an dearadh ar ailtireacht traidisiúnta na Síne agus ar shaol teaghlaigh oirthearach. Tagraíonn na lomáin agus an cruach dhosmálta do thaobháin agus do ghreillí fuinneoige. Cuireann leatháin polaipropiléine, fíochán ráta agus fabraicí boga uigeacht nádúrtha leis. Nascann leagan amach leathoscailte siméadrach an taobh istigh leis an taobh amuigh. Tá na limistéir fheidhmiúla nasctha lena chéile seachas a bheith scartha go hiomlán óna chéile, rud a chruthaíonn spás sraitheach. Léiríonn modúil radhairc théamacha suímh dhifriúla seomraí agus tacaíonn siad le taithí shiopadóireachta shocair.

The Recognition

About the Duais Umha A' Design Award

Tha Conlia Home Image Store Príomhfheidhm: Dearadh Inmheánach Miondíola air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Conlia Home Image Store Príomhfheidhm: Dearadh Inmheánach Miondíola na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Conlia Home Image Store Príomhfheidhm: Dearadh Inmheánach Miondíola a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags: Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology: The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge: 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research: The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration: The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration: Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow: 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members: Designer: ZE HUA ZHENG
Designer: WANG YING PAN