Centrestage 2021 Àite Tachartais le Jason Cheung

Tha Centrestage 2021 Àite Tachartais le Jason Cheung na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Thachartasan agus Thachartasan.

AirgeadTachartas· 2023

Centrestage 2021 Àite Tachartais

le Jason Cheung

Neach-ceannach: Hong Kong Trade Development Council

Buannaiche Duais Airgid A' Design Award ann an Roinn Tachartas

80,609

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #141211

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Centrestage 2021 Àite Tachartais

'S e àite tachartais ro-ràdhach a th' ann an Centrestage 2021 a chaidh a chruthachadh airson tachartas malairt fasain ann an Hong Kong. Chaidh an t-àite de 600 meatair ceàrnagach a chleachdadh airson cuirmean fosglaidh, taisbeanaidhean fasain agus, sa mhodh bhunaiteach, eòlas claisneach is lèirsinneach. Chaidh am bun-bheachd, air a bheil Chapter Infinity mar ainm, a bhrosnachadh le dealbhan de dh'àiteachan do-dhèanta. Tha sgrionaichean LED crochte, staidhre air fleòdradh, sgàthan neo-chrìochnachd agus plànaichean a' dol thar a chèile de mhogal, sgàthan agus aicriolaig a' cruthachadh an t-suidheachaidh. Chaidh a h-uile nì a ro-thogail far an làraich gus stàladh trì latha a cheadachadh. Chaidh frèamaichean alùmanaim ath-chleachdaidh agus bratan-ùrlair bith-mhillidh a chleachdadh.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Centrestage 2021 Àite Tachartais air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Centrestage 2021 Àite Tachartais na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Centrestage 2021 Àite Tachartais na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Returning as a physical format, the organiser for the 6th edition annual event Centrestage asked for a 600m2 multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode. Under the concept Chapter Infinity a dreamlike, futuristic multimedia, audio experience was developed to welcome visitors.
Tomhasan & Pacadh: Outside the Hall entry sits a 5m wide x 3.5m high LED screen, the walls are cladded with 3mm corrugated acrylic sheets and LED tubes. Inside the hall a15m(w) x 36m(l)x 5m(h) introductory space with 8 LED screens of varying size are suspended within the space. Overlapping planes of various materials such as mesh, mirror and clear acrylic cladded on metal frames suspend in the space. A 1.5m (w) floating MDF staircase hangs in the central space on a 7m(h) AV rig. At the rear wall a 3m x 3m concave infinity mirror followed by five 1.8 m(w) x 3m(h) LED neon lit arches completed the experience.
Tagaichean: Centrestage, Hong Kong, Fashion Event, Chapter Infinity, Introductory Space, HKTDC, Exhibition Design, Futuristic, Dreamlike, Multifunctional.
Teicneòlas Cinneasachaidh: Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the recessed infinity mirror cube backdrop and the hanging LED screens and floating staircase. All the walls were made from reusable aluminium structural frames covered with mirror, mesh, polycarbonate and acrylic sheet finish. The audio-visual equipment, LED boxes and LED screens and silver balloons props were hired. To be more sustainable in the overall production biodegradable carpets was used.
Dùbhlan Dealbhaidh: The biggest challenge was translating the Chapter Infinity concept into a spatial design. Through research the team was inspired by M.C. Escher famous Relativity woodcut print of impossible spaces. From this, a rationalised futuristic dreamscape version was developed for the introductory space. Aptly adopting floating stairs, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
Rannsachadh: The Chapter infinity concept was a calling to the industry to further innovate on the infinite opportunity in a post pandemic era. Leading us to research on how fashion has accelerated beyond the conventional physical realm towards a digital one from online games to social media. With so many influences we were drawn towards the aptly inspirational impossible sketches of infinity and impossible spaces by M.C. Escher. This led us to challenge ourselves to develop a modern adoption of an impossible space. Resulting in a dreamlike futuristic direction to develop the introductory space.
Brosnachadh: Centrestage is a premium event platform for discovering Asia’s latest upcoming fashion brands. The concept of Chapter Infinity was to evoke the fashion industry to think about new infinite possibilities both digitally and physically to overcome the recent challenges. Inspired by the artist M.C Esher work, a futuristic dreamlike adaptation of this was developed for the introductory space.
Faid a' Phròiseict: The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 10th of September 2021 and ran for 4 days. Limited to only 3 days for the onsite set up. CENTRESTAGE was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Sruth Obrachaidh: The first impression of the Chapter Infinity concept starts with motion graphic on a large LED outside the concourse entry. Inside the hall a 5m (h) x 6m (w) transparent LED screen creates a selfie-taking holding area, The next section is the multi-functional section of the introductory space containing a supersize LED neon lettering of CENTRESTAGE as a backdrop, a central floating staircase, and an infinity mirror box. In default mode this section is an audio-visual spatial experience, otherwise it can be hired out for mini fashion parades open receptions, branding lectures.
Buill na Sgioba: HKTDC Creative Department