Yinno Unico Taobh a-staigh Bùth Boutique by Linping Chen

Yinno Unico Taobh a-staigh Bùth Boutique by Linping Chen is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2023

Yinno Unico Taobh a-staigh Bùth Boutique

by Linping Chen

Client: MMC Design

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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The Design

About Yinno Unico Taobh a-staigh Bùth Boutique

'S e taobh a-staigh bùth boutique de 310 meatairean ceàrnagach a th' ann an Yinno Unico, suidhichte ann an Hangzhou, Sìona. Tha cumaidhean geoimeatrach a' gabhail àite phàirteachaidhean àbhaisteach agus a' coileanadh dhleastanasan mar thaisbeanadh, feuchainn aodaich agus stòradh. Tha staidhre a' ceangal an dà làr agus a' leudachadh ceum air cheum, a' cruthachadh fòcas lèirsinneach dìreach is ruitheamach a tha a' stiùireadh luchd-tadhail suas an staidhre. Tha micro-shaimeant gun fhuaigheal a tha seasmhach an aghaidh caitheimh a' dèanamh aithris air inneach marmoir Pentelic, a' leudachadh beatha an àite agus a' cumail smachd air cosgais togail. Tha eilean stàilinn lùbte dearg a' dèanamh eadar-dhealachadh ris na h-uachdaran bàna fon t-solas.

The Recognition

About the Duais Airgid A' Design Award

Tha Yinno Unico Taobh a-staigh Bùth Boutique air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Yinno Unico Taobh a-staigh Bùth Boutique na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Yinno Unico Taobh a-staigh Bùth Boutique na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
Dimensions & Packaging: Project area: 310 sqaure meters
Type: Boutique Store
Tags: Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
Production Technology: Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
Design Challenge: The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
Research: Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
Inspiration: Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
Project Duration: PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China
Operation Flow: The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
Image Credits: HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing