In Chali Feart Príomha Tumthach Idirghníomhach by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Thachartasan agus Thachartasan Competition Category.
IarannTachartas· 2023
In Chali Feart Príomha Tumthach Idirghníomhach
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Duais Iarainn A' Design Award Winner in Tachartas Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Feart Príomha Tumthach Idirghníomhach
I Chali is taispeántas tumthach idirghníomhach é a cruthaíodh don bhranda deochanna tae Chali. Glacann an taispeántas tae mar théama aige agus léiríonn sé sléibhte, aibhneacha, plandaí agus duilleoga tae na Síne trí theilgean digiteach agus suiteálacha atá íogair do theagmháil. Gluaiseann cuairteoirí tríd an spás agus taithíonn siad an tírdhreach ar bhealach tumthach. Scaoileann córas cumhrán boladh an tae, agus mar sin braitear an taispeántas trí radharc, fuaim agus boladh araon. Ceanglaíonn an dearadh cultúr tae, ealaín amhairc agus coincheap an bhranda le chéile in aon aistear leanúnach amháin.
The Recognition
About the Duais Iarainn A' Design Award
Tha In Chali Feart Príomha Tumthach Idirghníomhach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi In Chali Feart Príomha Tumthach Idirghníomhach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air In Chali Feart Príomha Tumthach Idirghníomhach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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