Rock Fire Praise Dealbhadh Taobh a-staigh Taigh-bìdh by Yuquan Li

Rock Fire Praise Dealbhadh Taobh a-staigh Taigh-bìdh by Yuquan Li is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2023

Rock Fire Praise Dealbhadh Taobh a-staigh Taigh-bìdh

by Yuquan Li

Client: Justice Food Shantou Catering Management Co., Ltd

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About Rock Fire Praise Dealbhadh Taobh a-staigh Taigh-bìdh

'S e taobh a-staigh taigh-bìdh barbecue Iapanach a th' ann an Rock Fire Praise. Tha an dealbhadh a' cleachdadh sgeama dhathan dearg is dubh gus creag agus teine a chur an cèill. Tha an raon-ithe a' toirt gu cuimhne dealbhan-uamha Altamira, a tha a' sealltainn dhaoine tràtha a' dèanamh teine agus a' ròstadh feòil. 'S e darach garbh air a smùideadh agus creag bholcànach phòrasach na prìomh stuthan, agus tha an inneach nàdarra aca a' cur faireachdainn de dh'eachdraidh ris. Tha an dàrna làr air a roinn le feansaichean bambù, callaidean fiodha agus dorsan shoji ann an stoidhle wabi sabi. Tha an solais air an ìre àrd a' samhlachadh solas nàdarra. Tha an taobh a-staigh ag amas air àite-ithe ciùin is blasta a thabhann.

The Recognition

About the Duais Airgid A' Design Award

Tha Rock Fire Praise Dealbhadh Taobh a-staigh Taigh-bìdh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Rock Fire Praise Dealbhadh Taobh a-staigh Taigh-bìdh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Rock Fire Praise Dealbhadh Taobh a-staigh Taigh-bìdh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a Japanese barbecue restaurant themed with Rock Fire Praise. It uses a color scheme of red and black to symbolize rock and fire, creating a tranquil yet eruptive style. The interaction between the two contrasting colors brings a strong visual impact which, coupled with Japanese style soft furnishings conveys the brand philosophy of carnivorous justice and induces customers primal desire for meat.
Tags: Japanese barbecue restaurant, wabi sabi style, natural texture, carnivorous justice
Production Technology: The project uses rough surfaced fumed oak and unevenly porous volcanic rock as the main materials, which add a sense of historical richness and authenticity due to the natural texture and defects of materials.
The second floor uses bamboo fences, wooden hedges and Japanese shoji doors to arrange and divide the space with a wabi sabi style, which, combined with the textured, organic soft furnishings adds more historical richness and authenticity while neutralizing the sternness of the first floor.
Design Challenge: The design obstacle is the conflict between the brand concept carnivorous justice and modern healthy diet which may cause rejection from consumers. So the project aims to arouse customer interest through scene simulation and inspire their design for meat and reflection of justice through the sense of historical richness. The authentic texture of materials and furnishings shows the pursuit of the original beauty of ingredients, evokes a sense of justice, and guides consumers to enjoy food.
Research: The project is suited in Shang Hai Sunshine Garden in Long Hu District, Shantou, Guangdong Province. Compared with other restaurants, it has fewer customers due the local consumption level and its business positioning as a Japanese barbecue restaurant. Thus the designer tries to bring consumers a multi sensory experience and evoke the association of justice to create a good brand image and reputation, thereby increasing consumer stickiness and affection to make up for the low customer flow.
Inspiration: Inspired by the petroglyphs of human ancestors making a fire and roasting meat painted 12,000 years ago in the Altamira caves, Iberian Peninsula, the designer integrates the primordial concept of carnivorous justice with the Japanese culinary pursuit of the original beauty of food ingredients by consciously creating a dining area that simulates the cavern and furnace, thereby offering customers a place that will arouse their appetite.
Project Duration: The design of the project began in May 2020. In October 2020, the project opened for business in Shang Hai Sunshine Garden apartment complex in Longhu District, Shantou, Guangdong Province, China.
Operation Flow: The designer brings a variable psychological experience through scene simulation. The decorations of Japanese style ink writing and samurai swords evoke emotional responses from customers and awaken their vision for justice.
Lighting on the second floor which is designed to simulate natural light and soft furnishings made from organic materials help bring peace. The Knife of Justice placed at the fringe of the sight symbolizes the defence of justice and provides a peaceful dining place.