Monmono Blue Taobh a-staigh Taigh-bìdh agus Gailearaidh by Alvan Suen

Monmono Blue Taobh a-staigh Taigh-bìdh agus Gailearaidh by Alvan Suen is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2023

Monmono Blue Taobh a-staigh Taigh-bìdh agus Gailearaidh

by Alvan Suen

Client: The Montage Group Limited

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About Monmono Blue Taobh a-staigh Taigh-bìdh agus Gailearaidh

'S e taobh a-staigh taigh-bìdh agus gailearaidh a th' ann am Monmono Blue ann an Tsim Sha Tsui, Hong Kong. Tha an t-àite gu lèir air a chrìochnachadh ann an aon tòn gorm, a' cruthachadh suidheachadh aon-dathach airson ealain. Tha ceithir sònaichean a' toirt gu cuimhne casino, taigh-òsta, bùth reic agus piazza, agus tha càr seann-fhasanta air a shuidheachadh le pàirt den bhodhaig às an t-sealladh. Tha iomsgaradh air a thogail le inneach gleansach agus neo-ghleansach agus le solais aig 6000K, oir dhèanadh solas nas blàithe an gorm coltach ri uaine. Chaidh a' mhòr-chuid de na h-eileamaidean a ro-dhèanamh agus an stàladh air an làraich. Tha an taobh a-staigh a' còmhdach 1464 troigh cheàrnagach agus tha àite-suidhe ann do 50 aoigh.

The Recognition

About the Duais Airgid A' Design Award

Tha Monmono Blue Taobh a-staigh Taigh-bìdh agus Gailearaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Monmono Blue Taobh a-staigh Taigh-bìdh agus Gailearaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Monmono Blue Taobh a-staigh Taigh-bìdh agus Gailearaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Monmono is a restaurant, a gallery, and an art piece. With the brand core of montage, monochrome and monogram, the project aims to position itself as an urban art insertion expressing its obsession with monochrome. The entire shop is fully finished in Blue, offering people a novel and surreal feeling of being in the world of art. The implication of blue in a realistic vintage design with a surreal monochrome environment helps with showing more design details in a mysterious, calm and elegant ambiance so as to emphasize the playfulness of monochrome design. Also, scenes like a casino in the US, a hotel in the UK, retail in France and a piazza in Rome are created and turned the entire shop into a movie scene. One of the key features will be the vintage car, with a small turn angle and 1/3 of it is unseen, offering an interesting sense of stop motion. By combining various realistic worldwide vintage scenes and architecture into the abstract world of blue, taking the advantage of a monochrome style to find harmony between different eras and styles, creating a unique art piece in the city.
Dimensions & Packaging: Total Area: 1464 sq.ft. Capacity: 50
Tags: Monochrome, Regal Blue, Vintage, Piazza, America, Casino, French, Retail, British, Hotel, Rome, Hall, Classic Car, Gallery, Surrealism
Production Technology: The light temperature of 6000K is rarely used in restaurants, but it is used in this case since the lighting of 4000K or below will green out the blue space.
Most of the construction elements are pre-fabricated in the factory and installed on-site, to ensure a precise and fine finishing and an efficient workflow.
Some of the materials such as terrazzo for the tables are custom-made due to the color tone.
In order to make sure the final result is ideal and everything works and fits, the project was mainly created on the computer; rendering is heavily used for testing different materials and calculating lux as well as color temperature for all lighting throughout the entire design process. For communicating on-site with the contractor, besides the construction drawing set, a virtual reality walk-through was also created for the workers to quickly understand the project.
Design Challenge: For styles like industrial, contrast can be made easily by the mixture of concrete, steel, wood and an open ceiling. When it comes to monochrome style, creating contrast simply by use of color is not an option, the use of different textures of materials such as gloss and matt, the use of lighting, the use of dark and bright, etc, have become extra important in this project. Also, the choices of material will also be limited, for example, it is a huge challenge in terms of sourcing of materials for glass, paint, leather, terrazzo and curtain with similar colors, it deeply relies on the products and stock of the material suppliers. In terms of the challenge of lighting design, the lighting temperature must not be too warm as the blue space will be green out with lighting of 4000K or below. In consideration of maintenance and beauty, the canopy in the casino scene is filled with crystal balls with two LED strips outlined, to mimic the old casino without installing tons of lightbulbs.
Research: The Monmono project is also a huge art project that aims to insert each single-color restaurant into different parts of the city, using monochrome as a very understandable and compelling theme, using restaurants as a high-traffic daily business, to provide a very unique platform for the local artists to exchange ideas and to have their own exhibition. The strong brand identity has successfully attracted a lot of people to visit and get to know more about monochrome as an art form as well as the artists' works. The artwork to be exhibited in Monmono has to be in monochrome style while the artist's own style is maintained. As a result of such creative projects, most of the artists got inspired and improved by creating in monochrome due to the limitation of color options and contrast.
Inspiration: The idea of monochrome is inspired by architectural study models, the beauty of a simple scale pure white object, and the beginning of all projects. What if the city is built with only one color? The buildings, the windows, doors, canopies, vehicles, streetlamps, furniture, the ground and the sky, the entire world is in one color, how interesting would it be? However, it would be an impossible project. Looking at the beautiful city of Hong Kong, which is busy, complex and colorful, what if there is a mass of one single color is inserted into the urban context? With a simple, clean, and clam object of a single color, creating an entertaining and provocative contrast with the Hong Kong city context.
Project Duration: The project is located in Tsim Sha Tsui, Hong Kong. The design was started in January 2022 and the construction was finished in Aoril 2022.
Operation Flow: The layout has been divided into 4 sections, private room (Hotel), semi-private room (Retail), high stool table (Casino) and main dining area (Piazza), the variety of seating provided diversity to the space, meanwhile providing clear zoning for operation. The main dining area was centered in the middle of two doors located on each side of the façade; two main hallways were separated by a series of dining tables in the middle, which can be flexibly arranged to cater to different groups of people. Each side of the main dining area and independent rooms has its own service sideboard, designed to be hidden in the scenes with good accessibility for operation flow. The kitchen door is set back from the dining area structure wall to keep the consistent outlook of the design, acoustic control and other control panels were stored in the cabinet in the kitchen lobby. The cashier was decorated as one of the feature scenes next to the exit door, and most of the functional equipment and furniture were designed to align with the concept, beautiful and highly functional.
Patents: Copyrights belong to Nameless Hong Kong Limited, 2022
Image Credits: Photographer: Yui Zhu