Chaos Pogo Príomhfheidhm Bhranda le Xudong Zhang and Hao Tan

Tha Chaos Pogo Príomhfheidhm Bhranda le Xudong Zhang and Hao Tan na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

IarannSanasachd· 2023

Chaos Pogo Príomhfheidhm Bhranda

le Xudong Zhang and Hao Tan

Neach-ceannach: Chaos Pogo

Buannaiche Duais Iarainn A' Design Award ann an Roinn Sanasachd

16,298

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #147863

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Chaos Pogo Príomhfheidhm Bhranda

Téacs Leabhair: Is é Wow an mascot branda a cruthaíodh do Chaos Pogo, branda tábhairne oscailte atá dírithe ar dhaoine óga. Tá an mascot bunaithe ar an mbroc meala, ainmhí a fheictear mar shiombail díograise, óige agus misnigh. Déanann ceann cothrom le gruaig bhán, crúba géara agus eireaball sainiúil an carachtar éasca a aithint. Cuireann súile daingne le mic imreasán rós-dhearg dath rúndiamhrachta leis. Léiríonn an chuma dhána cultúr agus carachtar an bhranda. Cuirtear siombailí a tarraingíodh ón mascot i bhfeidhm freisin ar tháirgí branda, ag neartú an cheangail idir custaiméirí agus an branda.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Chaos Pogo Príomhfheidhm Bhranda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Chaos Pogo Príomhfheidhm Bhranda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Chaos Pogo Príomhfheidhm Bhranda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tagaichean: Pub IP, Brand Image, Mascot, WOW, Youth
Teicneòlas Cinneasachaidh: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Dùbhlan Dealbhaidh: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Rannsachadh: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Brosnachadh: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Faid a' Phròiseict: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Sruth Obrachaidh: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Buill na Sgioba: Xudong Zhang and Hao Tan