Meat Festival Dealbhadh Taobh a-staigh Taigh-bìdh by Chang Ming Hu

Meat Festival Dealbhadh Taobh a-staigh Taigh-bìdh by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2023

Meat Festival Dealbhadh Taobh a-staigh Taigh-bìdh

by Chang Ming Hu

Client: AJA Architects Associates

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

16,009
Verified Award Winner
Verify Award Status for #148117

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat Festival Dealbhadh Taobh a-staigh Taigh-bìdh

'S e Meat Festival dealbhadh taobh a-staigh taigh-bìdh teaghlaich yakiniku Iapanach ann an Taipei. Tha an t-àite de 224 meatairean ceàrnagach air a bhrosnachadh le fèisean traidiseanta Iapanach. Tha cleasan-teine, iasgach èisg-òir, stàilichean luchd-reic sràide agus geamannan chloinne air an ath-mhìneachadh mar eileamaidean dealbhaidh. Tha brataichean mòra, bogsaichean solais, structaran bogha agus an dath dearg a' cruthachadh faireachdainn fèilleil. Tha na suidheachain air an cur air dòigh mar stàilichean beaga, agus tha glainne trìd-shoilleir le pàtranan a' sgaradh a' phàirt àrd de gach raon. Tha sgrìnichean mogaill agus stuthan meòrachail a' cumail an àite beothail fhad 's a tha iad a' dìon prìobhaideachd an luchd-ithe.

The Recognition

About the Duais Airgid A' Design Award

Tha Meat Festival Dealbhadh Taobh a-staigh Taigh-bìdh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Meat Festival Dealbhadh Taobh a-staigh Taigh-bìdh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Meat Festival Dealbhadh Taobh a-staigh Taigh-bìdh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
Dimensions & Packaging: This is the 224 square meters restaurant.
Tags: Interior, Commercial, Taipei, Taiwan, AJA
Production Technology: The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining.

To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing.
Design Challenge: The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.
Research: Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times.

In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger.
Inspiration: Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
Project Duration: The project started in August 2021 and finished in September 2021 in Taipei.
Operation Flow: This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
Team Members: Chang Ming Hu