Ggaedok Branndadh Leasachan Ionnsachaidh by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Foghlaim, Ghoireasan Teagaisg agus Susbaint Trèanaidh Competition Category.
AirgeadFoghlam· 2023
Ggaedok Branndadh Leasachan Ionnsachaidh
Client: Mirae-N
Duais Airgid A' Design Award Winner in Foghlam Category
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- Verified Award Winner
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The Design
About Ggaedok Branndadh Leasachan Ionnsachaidh
'S e dearbh-aithne branda a th' ann an Ggaedok airson sreath de leasachain ionnsachaidh cànan Coirèanach. Tha an t-ainm Ggaedok na acranaim den abairt Choirèanaich Ggaewooja Dokhaeryuk, a tha a' toirt iomradh air misneachd agus tuigse leughaidh a dhùsgadh. Tha an suaicheantas a' cothlamadh an ainm le comharran-labhairt, air an taghadh a chionn 's gu bheil an cumadh coltach ri connragan is fuaimreagan Coirèanach. Bidh foidhlichean dathte ann an dathan Pantone taghte a' soilleireachadh phàirtean de na comharran-labhairt, agus tha còmhdach neo-ghleansach a' meudachadh am faicsinneachd. Bidh caractaran clò-bhuailte anns an leabhar briathrachais agus anns an leabhar tuigse leughaidh a' cur ùidh ris airson oileanaich.
The Recognition
About the Duais Airgid A' Design Award
Tha Ggaedok Branndadh Leasachan Ionnsachaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Ggaedok Branndadh Leasachan Ionnsachaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Ggaedok Branndadh Leasachan Ionnsachaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Dimensions & Packaging
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - Tags
- Education, Print, Design, Branding
- Production Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - Design Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Project Duration
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Operation Flow
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels - Team Members
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works
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