Doritos W and Y Pacáistíocht Bia by PepsiCo Design and Innovation

Doritos W and Y Pacáistíocht Bia by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Cuingichte agus Gnàthaichte Competition Category.

IarannDeasachadh Cuingichte· 2023

Doritos W and Y Pacáistíocht Bia

by PepsiCo Design and Innovation

Duais Iarainn A' Design Award Winner in Deasachadh Cuingichte Category

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The Design

About Doritos W and Y Pacáistíocht Bia

Is dearadh pacáistíochta bia eagrán teoranta é Doritos W and Y a cruthaíodh chun an chamchuairt dheireanach den dhuo reggaeton Wisin agus Yandel a chomóradh. Tá an phacáistíocht mar chuid de chóras céannachta amhairc níos leithne a thairgtear ar feadh tréimhse teoranta ama. Tá dathanna dearga, bána agus gorma bhratach Pórtó Ríce ar an gcúlra. Tá grianghraf stílithe dubh agus bán den bheirt cheoltóirí suite sa lár, in aice le téacs a chuireann an chamchuairt dhomhanda La Ultima Mision chun cinn. Léirítear lógó uilleach Doritos go feiceálach ar aghaidh an phacáiste.

The Recognition

About the Duais Iarainn A' Design Award

Tha Doritos W and Y Pacáistíocht Bia air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Doritos W and Y Pacáistíocht Bia na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Doritos W and Y Pacáistíocht Bia airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release