Lay's x Stranger Things Pacáistíocht Bia by PepsiCo Design and Innovation

Lay's x Stranger Things Pacáistíocht Bia by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Cuingichte agus Gnàthaichte Competition Category.

UmhaDeasachadh Cuingichte· 2023

Lay's x Stranger Things Pacáistíocht Bia

by PepsiCo Design and Innovation

Duais Umha A' Design Award Winner in Deasachadh Cuingichte Category

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Verified Award Winner

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Colors

The Design

About Lay's x Stranger Things Pacáistíocht Bia

Is dearadh pacáistíochta bia eagrán teoranta é Lay's x Stranger Things a cruthaíodh do tháirge criospaí prátaí. Baineann an pacáiste úsáid as cúlra dubh le ciorcail choincheantracha dhearga ag gealú amach ó lógó Lay's, in ionad an bhuí ghil ghnáthúil. Léirítear créatúr ón sraith agus a ghialla ar oscailt, agus is cosúil go bhfuil crúba ag greamú den phacáiste. Tá lógó Stranger Things curtha bunoscionn ag an mbun, ag leanúint téama an tseó. Léiríonn piobar chile lasrach agus criospa an blas Flamin' Hot. Díoladh an pacáiste i siopaí roghnaithe sa Téalainn.

The Recognition

About the Duais Umha A' Design Award

Tha Lay's x Stranger Things Pacáistíocht Bia air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Lay's x Stranger Things Pacáistíocht Bia na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Lay's x Stranger Things Pacáistíocht Bia a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release