Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Cuingichte agus Gnàthaichte Competition Category.

IarannDeasachadh Cuingichte· 2023

Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna

by PepsiCo Design and Innovation

Duais Iarainn A' Design Award Winner in Deasachadh Cuingichte Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna

Is pacáistíocht dheochanna eagrán teoranta é Pepsi Black x Digital Shanghai FW a cruthaíodh do Sheachtain Faisin Shanghai. Léiríonn an phacáistíocht téama an imeachta, Originate New Nature. Timpeallaíonn fáinne ildaite lógó Pepsi, agus síntear an graific i dtreo amháin chun leathnú ama agus spáis a thabhairt le tuiscint. Cuirtear bloic dathanna dí-thógtha i bpinc agus i nglas os comhair cúlra dubh chun cuma dhána, ilchiseálach a chruthú. Cruthaíonn graificí sínte forluiteacha éifeacht ghlitse dhigiteach a léiríonn cumasc an tsaoil fhíorúil agus an tsaoil réadaigh.

The Recognition

About the Duais Iarainn A' Design Award

Tha Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Pepsi Black x Digital Shanghai FW Pacáistíocht Deochanna airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release