Jotape 3D Duo Prìomh Ìomhaigh Ealain by Mateus Morgan

Jotape 3D Duo Prìomh Ìomhaigh Ealain by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Grafaigean Coimpiutair, Modaileadh 3D, Binneas agus Reandaradh Competition Category.

AirgeadGrafaigean Coimpiutair· 2023

Jotape 3D Duo Prìomh Ìomhaigh Ealain

by Mateus Morgan

Client: Morgan Studio

Duais Airgid A' Design Award Winner in Grafaigean Coimpiutair Category

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Colors

The Design

About Jotape 3D Duo Prìomh Ìomhaigh Ealain

B ’e am beachd ìomhaigh a chruthachadh a bheir feartan an toraidh gu lèir tro eileamaidean lèirsinneach leithid a’ chluasag agus an foam. Mar sin a’ toirt faireachdainn bog a bha a dhìth air an toradh. B’ e am brosnachadh stuthan cumanta an latha gu latha. Bidh na h-eileamaidean fleòdraidh a’ toirt tro na cumaidhean bog is cruinn am faireachdainn de bhog agus aotromachd. Eadhon ged a b’ e riochdachadh sìmplidh a bh’ ann, bhathar a’ smaoineachadh air an toradh air rudeigin eadar-dhealaichte bhon àbhaist. B’ e an dùbhlan as motha, tro ghrunn eileamaidean agus inneach, am faireachdainn a bha a dhìth air an toradh.

The Recognition

About the Duais Airgid A' Design Award

Tha Jotape 3D Duo Prìomh Ìomhaigh Ealain air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Jotape 3D Duo Prìomh Ìomhaigh Ealain na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Jotape 3D Duo Prìomh Ìomhaigh Ealain na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimensions & Packaging: 5000 x 5000px 300dpi
Tags: 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Project Duration: 2 months, Franca, Brazil
Team Members: Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan