Nunn Bush An Beothachadh Toraidh 3D by Mateus Morgan

Nunn Bush An Beothachadh Toraidh 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.

AirgeadFilm· 2023

Nunn Bush An Beothachadh Toraidh 3D

by Mateus Morgan

Client: Morgan Studio

Duais Airgid A' Design Award Winner in Film Category

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Colors

The Design

About Nunn Bush An Beothachadh Toraidh 3D

Chaidh am pròiseact a dhèanamh gus feartan an toraidh gu lèir a nochdadh ann an dòigh spòrsail le bhith fiosrachail ach gun a bhith draghail. B 'e an adhbhar togail a' bhròg a shealltainn. Thàinig am brosnachadh tron rannsachadh mu eileamaidean a dh’ fhaodadh an toradh a riochdachadh, leithid nàdar leis a h-uile dath agus faireachdainn. Chaidh a’ bhròg a mhodaladh le bhith a’ cleachdadh dhealbhan mar iomradh agus dòighean modaladh 3D air uachdar cruaidh. Airson modaladh, chleachd luchd-dealbhaidh am bathar-bog C4D. Chaidh a h-uile inneach a dhèanamh a’ cleachdadh inneach leathair agus cuid de bhruisean photoshop. Chaidh Vray a chleachdadh airson rendering agus Houdini airson Simulations.

The Recognition

About the Duais Airgid A' Design Award

Tha Nunn Bush An Beothachadh Toraidh 3D air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Nunn Bush An Beothachadh Toraidh 3D na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Nunn Bush An Beothachadh Toraidh 3D na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca