Grundig Heinzelmann Limited Edition Film Beothachaidh Sanasachd by Digital Panorama is a highly esteemed winner of the very prestigious 2021 Duais Platanaim A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.
PlatanamFilm· 2021
Grundig Heinzelmann Limited Edition Film Beothachaidh Sanasachd
Client: Digital Panorama
Duais Platanaim A' Design Award Winner in Film Category
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- Verified Award Winner
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The Design
About Grundig Heinzelmann Limited Edition Film Beothachaidh Sanasachd
Is e film beothachaidh sanasachd a th' ann an Grundig Heinzelmann Limited Edition a chaidh a chruthachadh airson rèidio air a bhrosnachadh le dealbhadh eachdraidheil. Chaidh an rèidio Heinzelmann a thoirt a-steach ann an 1946 mar rèidio bogsa fiodha a chaidh a thogail gun tiùban. Tha am film ag ath-mhìneachadh an dualchais seo tro shaoghal de dh'fhiodh agus meatailt sguabte ann an co-sheirm. Chaidh na h-eileamaidean uile a mhodaladh agus a bheothachadh ann an rùm trì-mheudach le grafaigean coimpiutair. Tha am film a' ruith fad seasgad diog ann an làn mhìneachadh àrd agus a' crìochnachadh ann an seòmar le faireachdainn a tha sean-fhasanta ach ùr-nodha aig an aon àm.
The Recognition
About the Duais Platanaim A' Design Award
Tha Grundig Heinzelmann Limited Edition Film Beothachaidh Sanasachd air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Grundig Heinzelmann Limited Edition Film Beothachaidh Sanasachd a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Grundig Heinzelmann Limited Edition Film Beothachaidh Sanasachd na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimensions & Packaging
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tags
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Project Duration
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Operation Flow
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patents
- Copyrights belong to Arcelik A.S, 2019
- Team Members
- Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR - Image Credits
- Video Credits: Emre GOREN
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