The Simplest Happiness Tha Beothalachd Malairteach by Yen C Chen

The Simplest Happiness Tha Beothalachd Malairteach by Yen C Chen is a highly esteemed winner of the very prestigious 2020 Duais Platanaim A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.

PlatanamFilm· 2020

The Simplest Happiness Tha Beothalachd Malairteach

by Yen C Chen

Client: Fox Movies

Duais Platanaim A' Design Award Winner in Film Category

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Colors

The Design

About The Simplest Happiness Tha Beothalachd Malairteach

Anns an zodiac Sìneach, is e 2019 bliadhna na muice, agus mar sin dhealbhaich Yen C a ’mhuc slisnichte, agus tha e na punnd ann an“ iomadh film teth ”ann an Sìonais. Tha na caractaran sona a rèir ìomhaigh an t-seanail agus leis na faireachdainnean sona a tha an sianal airson a thoirt don luchd-èisteachd aige. Tha am bhidio na mheasgachadh de cheithir eileamaidean film. Is fheàrr as urrainn dha clann a tha a ’cluich a bhith a’ nochdadh toileachas fìor, agus an dòchas gum bi an aon fhaireachdainn aig an luchd-èisteachd a ’coimhead an fhilm.

The Recognition

About the Duais Platanaim A' Design Award

Tha The Simplest Happiness Tha Beothalachd Malairteach air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha The Simplest Happiness Tha Beothalachd Malairteach a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha The Simplest Happiness Tha Beothalachd Malairteach na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Team Members: Yen C Chen
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019