Portal Beoplay ’ Ann An Iomairt Sanasachd le Kutuko Studio

Tha Portal Beoplay ’ Ann An Iomairt Sanasachd le Kutuko Studio na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Platanaim A' Design Award ann an Roinn Farpais Dealbhadh Film, Bhidio agus Beothachaidh.

PlatanamFilm· 2023

Portal Beoplay ’ Ann An Iomairt Sanasachd

le Kutuko Studio

Neach-ceannach: Kutuko Studio SL

Buannaiche Duais Platanaim A' Design Award ann an Roinn Film

2,488,529

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #144874

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Portal Beoplay ’ Ann An Iomairt Sanasachd

Is e iomairt a th’ ann gus na fònaichean-cluaise Beoplay Portal aca a bhrosnachadh. Cho-roinn na streamers an riochdachadh gus toirt air a dhol viral. Fon tagradh Sound a bheir cumadh air an t-saoghal agad, bha aca ri 5 suidheachaidhean a chruthachadh a’ toirt iomradh air roinnean de ghnìomhachas a’ gheama bhidio. A bharrachd air a bhith a’ toirt deagh bhuaidh lèirsinneach, chaidh an t-eòlas àrdachadh gu farpais airson far an robh nithean fetish falaichte anns gach frèam. Bha dealbhadh ioma-sheòrsach aig an sgioba anns an robh am prìomh neach mar an toradh agus an eòlas air a chleachdadh.

An Aithneachadh

Mu dheidhinn Duais Platanaim A' Design Award

Tha Portal Beoplay ’ Ann An Iomairt Sanasachd air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Portal Beoplay ’ Ann An Iomairt Sanasachd a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Portal Beoplay ’ Ann An Iomairt Sanasachd na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Tomhasan & Pacadh: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tagaichean: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Teicneòlas Cinneasachaidh: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Dùbhlan Dealbhaidh: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Rannsachadh: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Brosnachadh: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Faid a' Phròiseict: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Sruth Obrachaidh: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Peutantan: Kutuko Studio SL
Buill na Sgioba: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Creideasan Dhealbhan: Boutique Visual Kutuko Studio, Beoplay Portal, 2022