2021 Kids Channel Ident Promo ’ Ann An Beòthachadh Tvc by Cheng-Hsuan Lin is a highly esteemed winner of the very prestigious 2023 Duais Platanaim A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.
PlatanamFilm· 2023
2021 Kids Channel Ident Promo ’ Ann An Beòthachadh Tvc
Client: 27 Design Co., Ltd.
Duais Platanaim A' Design Award Winner in Film Category
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The Design
About 2021 Kids Channel Ident Promo ’ Ann An Beòthachadh Tvc
Tha mac-meanmna na cloinne an-còmhnaidh iongantach gun chrìoch. Mar sin, a thaobh faireachdainn, bidh luchd-dealbhaidh cuideachd a’ measgachadh diofar mheadhanan cruthachail beairteach agus a’ ceangal gach stoidhle gu ciallach agus eadar-ghearradh mac-meanmna agus fìrinn le guthan spòrsail na cloinne. Leigidh iad a dh’aona ghnothach leis a’ phlèana dèideag a rinn clann bho thùs a dhol air falbh san fhìor àrainneachd mar gum biodh e air tighinn beò, a’ briseadh nan crìochan eadar fìrinn agus mac-meanmna, a’ samhlachadh spiorad nan seanailean cloinne a bhios an-còmhnaidh a’ toirt air mac-meanmna a thighinn gu buil.
The Recognition
About the Duais Platanaim A' Design Award
Tha 2021 Kids Channel Ident Promo ’ Ann An Beòthachadh Tvc air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha 2021 Kids Channel Ident Promo ’ Ann An Beòthachadh Tvc a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha 2021 Kids Channel Ident Promo ’ Ann An Beòthachadh Tvc na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We mixed plenty of creative materials to show this shot. Along with the joyful voice of children, we use transition into each style and the boundary of imaginary and reality. We let the toy airplane handmade by children takes off in the end, just like their imagination comes true in the real life, breaking through the boundary of imagination and reality, which symbolized the channel content always let your imagination come true.
- Dimensions & Packaging
- We made the characters in the channel transfer to different styles, as if children have different interpretations of things.
- Tags
- Animation, Cel, Motion Graphic, 3D Animation, kids channel, promo video
- Production Technology
- We made the characters in the cartoon show transfer to the styles that fit the children's imaginary world. Through the transition of different materials ,we can see the possibility from children’s sight.
Mixed plenty of creative materials and used transitions to link up the boundary of imaginary and reality, which make people feel that their imagination comes true. - Design Challenge
- We made the characters in the kid’s channel transfer to different styles, as if children have different interpretations of things. Children will find out that their imagination can run to plenty of possibilities by the animation.
- Research
- Children are always curious about many things and let the things become what they imagine during their growth period. So we use the concept as the frame of brainstorming. We hope to let children feel related to it, and can perform their curiosity and imagination bravely.
- Inspiration
- The imagination of children is wonderful and unlimited, and the source which could be helpful to the imagination, is always a novel and enjoyable thing that are accompanied with them during their growth period.We use the concept as the frame of brainstorming, and start from letting the imagine characters who is accompanied with children in a long term, putting each cartoon characters who is loved by children in the whole new season.
- Project Duration
- The project started in May 2020 and finished in December 20220 in Taiwan
- Operation Flow
- Start from the characters who are accompanied with children for a long time in the kid’s channel, putting them into the fun imagination of their lives. Have an adventure in an imaginary world by following the sight of children.
- Team Members
- Director: Cheng-Hsuan Lin
Producer: Sunber Lo, Shao-Chuan Hsu
Art Director: Qian-Han Chen
Designer: Qian-Han Chen, Bonnie Lu, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao
Animator: Bonnie Lu, Chung-Yi Wu, Xiao-Man Lin, Sheng Ting Wu, Wuxi Wang, Chih Hung Ling
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
String Recording: Zen Chien, Chris Chen , Company: 112F Recording Studio - Image Credits
- Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
String Recording Studio: 112F Recording Studio
Voice Over Boy: Yi-Le Fu
Voice Recording Studio: Fullight Music Recording Studio
Voice Recording Engineer: Hsiao-Chin Lin
Score Mixer & Dubbing Mixer: Hsiao-Chin Lin
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