Gatorade Fuel Rover Cairt Stòrais Bhotal by PepsiCo Design and Innovation

Gatorade Fuel Rover Cairt Stòrais Bhotal by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Duais Umha A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

UmhaSanasachd· 2023

Gatorade Fuel Rover Cairt Stòrais Bhotal

by PepsiCo Design and Innovation

Duais Umha A' Design Award Winner in Sanasachd Category

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Verified Award Winner

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The Design

About Gatorade Fuel Rover Cairt Stòrais Bhotal

Is e an Gatorade Fuel Rover siostam stòrais botal so-ghiùlain a chaidh a dhealbhadh airson luchd-obrach sgiobaidhean spòrs. Bidh am Fuel Rover a' stòradh agus a' giùlan àireamh mhòr de bhotail chluicheadairean timcheall na pàirce. Faodaidh bogsa stòrais aig a' bhonn caidhse bhotail a bharrachd, deigh, stuthan no sgudal a chaidh a chruinneachadh a chumail. Air a' phanail ghoireis air a' chùl, tha trì màlaichean stòrais a tha air an ceangal gu daingeann airson stuthan trèanaidh no stuthan bho eòlaichean-bìdh. Tha an dealbhadh a' fuasgladh an luchd-obrach bho bhith a' giùlan stuthan orra fhèin, agus tha e a' ceadachadh gluasad nas fhasa air taobh na pàirce. Tha am Fuel Rover ag ùrachadh dealbhadh stòrais botail a bh' ann roimhe.

The Recognition

About the Duais Umha A' Design Award

Tha Gatorade Fuel Rover Cairt Stòrais Bhotal air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Gatorade Fuel Rover Cairt Stòrais Bhotal na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Gatorade Fuel Rover Cairt Stòrais Bhotal a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release