Barking Good Susbaint Bhrandaichte by Squared

Barking Good Susbaint Bhrandaichte by Squared is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

IarannSanasachd· 2024

Barking Good Susbaint Bhrandaichte

by Squared

Client: Squared

Duais Iarainn A' Design Award Winner in Sanasachd Category

44,301

Verified Award Winner

Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Susbaint Bhrandaichte

Tha cùram peataichean air tighinn gu linn ùr. Thathar a-nis a' làimhseachadh charaidean beaga molach mar cho-ionannachd san teaghlach agus tha iad buailteach barrachd 's a bharrachd cùraim fhaighinn. Airson salon grùmaidh a tha a' tabhann peadachd shòghail agus làimhseachaidhean den ìre as àirde do choin, chaidh raon farsaing de shusbaint bhrandaichte a leasachadh gus conaltradh lèirsinneach gu tur ùr a chruthachadh gus an sgeulachd ùr sin innse. Tha caractar, stoidhle agus pearsantachd aca fhèin aig coin agus thathar gan taisbeanadh mar phrìomh charactar a tha airidh air a' pheadachd chon as fheàrr.

The Recognition

About the Duais Iarainn A' Design Award

Tha Barking Good Susbaint Bhrandaichte air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Barking Good Susbaint Bhrandaichte na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Barking Good Susbaint Bhrandaichte airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED