Geneo Dealbhadh Seòmar Taisbeanaidh le Belina Zhang

Tha Geneo Dealbhadh Seòmar Taisbeanaidh le Belina Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2023 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh.

UmhaTaobh a-staigh· 2023

Geneo Dealbhadh Seòmar Taisbeanaidh

le Belina Zhang

Neach-ceannach: Shanghai Brander Brand Design., Ltd

Buannaiche Duais Umha A' Design Award ann an Roinn Taobh a-staigh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #151218

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Geneo Dealbhadh Seòmar Taisbeanaidh

Is e taigh-taisbeanaidh a th' ann an Geneo a chaidh a dhealbhadh airson branda cùraim craicinn a tha a' cothlamadh teicneòlas le stuthan nàdarra. Bidh an rùm 280 meatair ceàrnagach a' cleachdadh uisge, planntrais agus ocsaidean mar na prìomh chuspairean aige. Anns an sgìre inntrigidh tha feart solais uisge shruthaidh, balla builgean, balla dhealbhan-phearsa agus taigh-dhealbh 5D. Faodar am balla builgean a chuairteachadh, agus leis an sin nochdaidh an solas diofar phlanntrais am broinn. Anns an sgìre bhidio, atharraichidh solas mullaich agus siostam cùbhraidh a rèir susbaint an fhilm. Bheir ceimenit-bhrèige agus terrazzo coltas nàdarra is prìomhail dhan àite, fhad 's a chaidh gach oisean balla a chruinneachadh 's a lìomhadh le làimh.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Geneo Dealbhadh Seòmar Taisbeanaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Geneo Dealbhadh Seòmar Taisbeanaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Geneo Dealbhadh Seòmar Taisbeanaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Tomhasan & Pacadh: Showroom covering 280m²
Tagaichean: beauty, tech, nature, interior, branding
Teicneòlas Cinneasachaidh: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Dùbhlan Dealbhaidh: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Rannsachadh: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Brosnachadh: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Faid a' Phròiseict: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Sruth Obrachaidh: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.