Switchbag Màla-droma by Stephanie Branco

Switchbag Màla-droma by Stephanie Branco is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Goireasan Fasain agus Siubhail Competition Category.

UmhaGoireas· 2024

Switchbag Màla-droma

by Stephanie Branco

Client: ASA Leather Work

Duais Umha A' Design Award Winner in Goireas Category

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Colors

The Design

About Switchbag Màla-droma

Rugadh an Switch Bag bho bhuaidh na galair-sgaoilidh agus tha e a' riochdachadh dà thaobh nàdar an duine. Fhuair e brosnachadh bho ailtireachd agus bhon pheantair Mondrian. Tha taobh a-muigh na nì seo simplidh is sàmhach, ann an co-iomairt ris an taobh a-staigh aig a bheil bogsaichean beothail is dathach. Faodaidh na bogsaichean seo, air an uidheamachadh le magnaidean, gluasad agus atharrachadh a-rèir feumalachdan an neach-cleachdaidh. Atharraichidh e gu màla-droma, dachaigh oifis/shiubhlach, ball sgeadachaidh dachaigh, no eagraiche, agus tha e ag atharrachadh gu àrainneachdan eadar-dhealaichte, a' mac-talla na seasmhachd a tha air iarraidh ann an amannan cruaidh.

The Recognition

About the Duais Umha A' Design Award

Tha Switchbag Màla-droma air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Switchbag Màla-droma na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Switchbag Màla-droma a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by a pandemic period Switch Bag talks about mental health. It represents the different sides we show to the world. Outside - more minimalist and silent ; the Inside - with many colors and imaginaries.Inspired by architecture and Mondrian, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them. It is a backpack, an office, a nomadic home, a decoration object, an organizer… it switches to adapt its environment.
Dimensions & Packaging: Width 280 mm x Depth 150 mm x Height 350 mm
Tags: nomadbag, switchbag, nomadhome, organizer, handstitched, handmade, backpack, handbag
Production Technology: Handstitch and handmade with upcycled leather
Design Challenge: The difficult part was producing the molds for the object so that all the compartments fit perfectly into each other. Being an object made manually, there was also a challenge in relation to the material (leather) and its behavior.
Research: The research was based on how to transform a simple backpack into an up-to-date, beautiful and functional object that is adaptable and has multiple functions. It Involved design research, trends, 3D modeling, 2D modeling and 3 prototypes made and sew by hand.
Inspiration: Inspired by architectural geometrical forms and by Mondrian paintings. As Mondrian, that painted basic elements with straight lines and pure color, in order to reveal the mystical energy between the forces that governed nature and the universe, the magnetized and colored compartments of the Switch Bag disclose little worlds inside them.
Project Duration: The project started in June 2022 in Lisbon and is supported by the European Comission and Worth Project II and was exhibited at Design Milan Week in April 2023.
Operation Flow: The SwitchBag has a detachable interior boxes with magnets that allow its location and position to be modified and adapted to the user's needs. These boxes can also be used as decoration.
Patents: Copyrights belong to ASA Leather Work, 2023
Image Credits: Image #1: Photographer Maria Louro and ASA Leather Work, 2023.
Image #2: Photographer Maria Louro and ASA Leather Work, 2023.
Image #3: Photographer Maria Louro and ASA Leather Work, 2023.
Image #4: Photographer Maria Louro and ASA Leather Work, 2023.
Image #5: Photographer Stéphanie Branco ASA Leather Work, 2023.
Video Credits: Amanda Naughton, 2023.