Travel Buddy Geama Brabhsair by Stefan Maier-Wimmer

Travel Buddy Geama Brabhsair by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 Duais Iarainn A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

IarannSanasachd· 2024

Travel Buddy Geama Brabhsair

by Stefan Maier-Wimmer

Client: Holidayextras.de

Duais Iarainn A' Design Award Winner in Sanasachd Category

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The Design

About Travel Buddy Geama Brabhsair

'S e dànachd eadar-ghnìomhach a th' ann an Travel Buddy a tha a' taisbeanadh toraidhean Holiday Extras gu cluicheach. Tha saoghal geama parallax a' cruthachadh eòlas siubhail biortail fhad 's a bhios cluicheadairean a' seòladh. Ann an dreuchd companach-siubhail, stiùirichidh cluicheadairean càraid ann an dealbhachadh an saor-làithean, a' tabhann chomhairle airson turas soirbheachail. Tha an comhairle a' leantainn gu deuchainn seòrsa-siubhail èibhinn, a' nochdadh giùlan saor-làithean neach. Còmhla ri bhith a' rannsachadh an raon toraidh, gheibh cluicheadairean lèirsinn air na roghainnean siubhail aca fhèin.

The Recognition

About the Duais Iarainn A' Design Award

Tha Travel Buddy Geama Brabhsair air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Travel Buddy Geama Brabhsair na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Travel Buddy Geama Brabhsair airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel