Wudang Mountain Prìomh Fheum: Dearbh-aithne Lèirsinneach, Dealbhadh by Yao Wu

Wudang Mountain Prìomh Fheum: Dearbh-aithne Lèirsinneach, Dealbhadh by Yao Wu is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Dualchas Cultarail agus Gnìomhachas a' Chultair Competition Category.

UmhaDualchas Cultarail· 2024

Wudang Mountain Prìomh Fheum: Dearbh-aithne Lèirsinneach, Dealbhadh

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Duais Umha A' Design Award Winner in Dualchas Cultarail Category

29,823

Verified Award Winner

Verify Award Status for #154186

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wudang Mountain Prìomh Fheum: Dearbh-aithne Lèirsinneach, Dealbhadh

Is e pròiseact dearbh-aithne lèirsinneach agus dealbhaidh a th' ann an Beinn Wudang a chaidh a chruthachadh airson làrach Dualchas Cruinne Cultarail Beinn Wudang ann an Sìona. Tha am pròiseact a' gabhail a-steach trì dealbhan, trì dealbhadh suaicheantais, pacadh, pàtranan stèidhichte air miotas-eòlas Wudang agus beathaichean ionadail, agus dealbhadh a-staigh airson bùth-brataich. Bidh am prìomh shuaicheantas a' cleachdadh cruth iom-fhillte gus eachdraidh agus sòlamachd na làraich a nochdadh, fhad 's a bhios am fo-bhrand malairteach a' cleachdadh loidhnichean glan. Tha am bogsa pacaid a' tomhas 18 gu 18 ceudameatair agus a' toirt còmhla obair-clò àrdaichte, stampadh teth agus còmhdach ultra-bhìlit, gus an gabh mion-fhiosrachadh fhaicinn agus fhaireachdainn.

The Recognition

About the Duais Umha A' Design Award

Tha Wudang Mountain Prìomh Fheum: Dearbh-aithne Lèirsinneach, Dealbhadh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Wudang Mountain Prìomh Fheum: Dearbh-aithne Lèirsinneach, Dealbhadh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Wudang Mountain Prìomh Fheum: Dearbh-aithne Lèirsinneach, Dealbhadh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
Dimensions & Packaging: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
Tags: Illustration, Wudang, Visual design, Cultural heritage design,
Production Technology: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
Design Challenge: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
Research: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
Inspiration: Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
Project Duration: The project started in Beijing in July 2023 and ended in December 2023
Operation Flow: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
Team Members: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue