Hunguest Hotels Aithne Branda by Eszter Laki and Reka Imre

Hunguest Hotels Aithne Branda by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2024

Hunguest Hotels Aithne Branda

by Eszter Laki and Reka Imre

Client: Studio NUR

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

Verify Award Status for #154178

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Colors

The Design

About Hunguest Hotels Aithne Branda

Is aithne branda í Hunguest Hotels a cruthaíodh do ghrúpa óstán Ungárach. Cuireann an aithne in iúl tiomantas do cháilíocht agus do chomhsheasmhacht. Bhí athdhearadh an lógó atá ann cheana féin san áireamh san obair, chomh maith le hathdhearadh gach eilimint amhairc, ó chomharthaíocht óstáin go dtí ábhair chlóite. Tá go leor de na hóstáin nasctha le hionaid sláinteachais agus folláine, mar sin léiríonn an dearadh nasc leis an uisce. Is é an lógó ná an litir cheannaidh H atá déanta as braonta uisce, agus is é gorm príomhdhath na brandála. Baineadh úsáid as clódóireacht litirbhrú, clúdaigh biachláir leathair rocacha agus comharthaíocht adhmaid ghreanta.

The Recognition

About the Duais Umha A' Design Award

Tha Hunguest Hotels Aithne Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Hunguest Hotels Aithne Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Hunguest Hotels Aithne Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release