Atria Convergence Technologies Aplacaid Mhòbail Cian-chonaltraidh by Naseer Ahmed and Siva Teja Boddeti

Atria Convergence Technologies Aplacaid Mhòbail Cian-chonaltraidh by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Eadar-aghaidh, Eadar-obrachaidh agus Eòlas Cleachdaiche Competition Category.

AirgeadEadar-aghaidh· 2024

Atria Convergence Technologies Aplacaid Mhòbail Cian-chonaltraidh

by Naseer Ahmed and Siva Teja Boddeti

Client: Act

Duais Airgid A' Design Award Winner in Eadar-aghaidh Category

86,897

Verified Award Winner

Verify Award Status for #159375

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Atria Convergence Technologies Aplacaid Mhòbail Cian-chonaltraidh

'S e eadar-aghaidh aplacaid mhòbail a th' ann an Atria Convergence Technologies a chaidh a chruthachadh airson solaraiche seirbheisean cian-chonaltraidh. Leigidh an aplacaid le luchd-ceannach seirbheisean, uidheaman agus pàighidhean a stiùireadh ann an aon àite. Tha gnothaichean cumanta air an suidheachadh taobh a-staigh beagan cheumannan gus ùine a shàbhaladh. Tha ailtireachd fiosrachaidh shoilleir a' cur an t-susbaint air dòigh, gus am bi feartan fa leth furasta an lorg. Tha an t-susbaint air a ghleusadh a rèir giùlan an luchd-cleachdaidh, agus tha duaisean dìlseachd a' cur taic ri com-pàirteachadh. Tha feartan tèarainteachd air an gabhail a-steach gus earbsa a thogail. Leigidh an structar modularach le feartan ùra a bhith air an cur ris nas fhaide air adhart.

The Recognition

About the Duais Airgid A' Design Award

Tha Atria Convergence Technologies Aplacaid Mhòbail Cian-chonaltraidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Atria Convergence Technologies Aplacaid Mhòbail Cian-chonaltraidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Atria Convergence Technologies Aplacaid Mhòbail Cian-chonaltraidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
Dimensions & Packaging: not applicable
Tags: Digital Product design, Telecommunications, ACT, Customer App, Mobile App
Production Technology: A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
Design Challenge: Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well.
Research: The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
Inspiration: Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
Project Duration: The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
Operation Flow: This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
Team Members: Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair