Chongqing Bowchuang Dealbhadh Taobh a-staigh Taigh-reic Chàraichean by Horace Davids Engineering Design

Chongqing Bowchuang Dealbhadh Taobh a-staigh Taigh-reic Chàraichean by Horace Davids Engineering Design is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2024

Chongqing Bowchuang Dealbhadh Taobh a-staigh Taigh-reic Chàraichean

by Horace Davids Engineering Design

Client: Chongqing BowChuang Automobile Sales Service Co., Ltd.

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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The Design

About Chongqing Bowchuang Dealbhadh Taobh a-staigh Taigh-reic Chàraichean

'S e Chongqing Bowchuang an dealbhadh taobh a-staigh airson bùth reic is seirbheis chàraichean ann an Chongqing, Sìona, le farsaingeachd togail iomlan de 25,000 meatairean ceàrnagach. Tha an rùm a' toirt còmhla raointean taisbeanaidh charbadan, fois agus sòisealta, gus an urrainn do luchd-ceannach an ùine feitheimh a chur seachad ann an comhfhurtachd. Tha an dealbhadh a' toirt iomradh air cruth-tìre agus cultar an àite, le colbhan air an cumadh mar stocan chraobhan agus buaidhean lèirsinneach ceòthach. Anns an àtram, tha lioft agus staidhrichean a' ceangal nan làr ri chèile. Tha crèadh polaimear, panailean cloiche fuadain aotrom agus còmhdach cloiche sùbailte glè thana a' lùghdachadh cleachdadh cloiche nàdarra.

The Recognition

About the Duais Airgid A' Design Award

Tha Chongqing Bowchuang Dealbhadh Taobh a-staigh Taigh-reic Chàraichean air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Chongqing Bowchuang Dealbhadh Taobh a-staigh Taigh-reic Chàraichean na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Chongqing Bowchuang Dealbhadh Taobh a-staigh Taigh-reic Chàraichean na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located in Chongqing, the 4S store boasts an interior design that defies conventional spatial aesthetics and moves beyond the space design serving just one purpose. Instead, it creates an holistic space that encompasses shopping, entertainment, and socializing. Rooted in the rich cultural heritage of Chongqing, this design emanates a distinctive regional allure. Furthermore, diverse functional zones provides customers with an array of services, enrich their experiences in the 4S store.
Dimensions & Packaging: The total construction area of the 4S shop is 25,000 square meters
Tags: Interior design for a 4S store, Urban culture, Natural landscape, Diverse scenes, Comprehensive services
Production Technology: With a focus on environmental protection, this project opts for innovative materials, such as polymer clay, lightweight PU faux stone siding panel, and ultra thin flexible stone veneer, minimizing the demand for natural stone.
Design Challenge: In an effort to integrate urban culture and natural landscape into the 4S store while striking a balance between aesthetics and functionality, this interior design incorporates various elements for an ethereal allure, evoking the foggy atmosphere of Chongqing. In some areas, the columns are shaped like tree trunks, conjuring the imagery of an ecological forest. Moreover, efficient traffic flow planning among various zones ensures that consumers can easily access a diverse range of services.
Research: Many 4S stores lack creativity in their interior design and are somewhat limited in functionality. In addition to vehicle sales, customers also crave an inviting environment to occupy themselves during maintenance and repair periods, rather than enduring dull waiting sessions. Recognizing this need, this interior design breaks free from conventional spatial constraints. It integrates diverse functional zones for practicality and delivers a truly memorable and distinctive aesthetic experience.
Inspiration: Drawing inspiration from the natural landscape and rich culture of Chongqing, this design creates an interior space characterized by visual depth, dynamic energy, and vibrancy. By integrating distinctive features of Chongqing, such as its foggy atmosphere, urban traffic flow planning evocative of a 8D cyberpunk world, ecological forest concept, and karst landform, this 4S store stands as a pioneering urban art landmark.
Project Duration: The design phase for the 4S Store started in Shanghai in October 2022, followed by refurbishment starting in Chongqing in June 2023. The entire project was completed in November 2023.
Operation Flow: Inspired by the unique style of Hongyadong in Chongqing, the atrium has undergone a transformation: the original staircases have been replaced with a lift accompanied by staircases. This change not only optimizes space utilization but also offers customers multiple options to access different floors. Moreover, each floor has been thoughtfully planned with comprehensive functional zones for display, relaxation, and interaction, enhancing the overall customer experience with improved engagement.
Team Members: Design Director: Fuming Tang
Design team members: Dayuan Wang, Bingtian Yan, Fang Xu, Kangying Xu, Xin Xiang