Musee Beijing Flagship Store Dealbhadh Taobh a-staigh Bùth Reic by AntiStatics Architecture is a highly esteemed winner of the very prestigious 2024 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.
AirgeadTaobh a-staigh· 2024
Musee Beijing Flagship Store Dealbhadh Taobh a-staigh Bùth Reic
Client: AntiStatics Architecture
Duais Airgid A' Design Award Winner in Taobh a-staigh Category
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The Design
About Musee Beijing Flagship Store Dealbhadh Taobh a-staigh Bùth Reic
Is e taobh a-staigh reic airson branda fasan a th' ann am Prìomh Bhùth Musee Beijing, suidhichte ann am Meadhan-bhùthan Wukesong ann am Beijing, Sìona. Tha am bùth a' gabhail thairis 156 meatairean ceàrnagach agus tha àirde mullaich de 4.2 meatairean aige. Tha frèam bann fiodha leantainneach a' cruthachadh a' phrìomh structair agus a' giùlan siostam lùib modularach a tha a' taisbeanadh bagaichean-làimhe agus seudraidh. Tha inneachan fighte clò-bhuailte trì-mheudach agus ballachan ealain stàilinn gun mheirg air an suidheachadh taobh a-staigh an fhrèam fhiodha. Tha bun-bheachd na lùib ath-chuartaichte a' nochdadh fòcas a' bhranda air bathar sòghail ro-shealbhaichte agus air seasmhachd.
The Recognition
About the Duais Airgid A' Design Award
Tha Musee Beijing Flagship Store Dealbhadh Taobh a-staigh Bùth Reic air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Musee Beijing Flagship Store Dealbhadh Taobh a-staigh Bùth Reic na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Musee Beijing Flagship Store Dealbhadh Taobh a-staigh Bùth Reic na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The flagship store for the fashion brand MUSÉE in Beijing's Wukesong Mall is an embodiment of elegance, sustainability, and innovation. Inspired by the concept of a personal luxury museum for the urban woman, the design seamlessly blends recycled elements with contemporary aesthetics to create an unforgettable shopping experience.
- Dimensions & Packaging
- Designing a flagship store within a 156 sqm space with a ceiling height of 4.2 meters presents both opportunities and constraints. To effectively incorporate all the design elements within these dimensions, careful planning, optimization of space, and efficient utilization of vertical space are crucial.
- Tags
- Sustainable, Recycle system, Continuous Loop, Parametric Design, 3D-Printed Woven Textures, Modular Display Systems
- Production Technology
- Utilizing a modular loop system allows for flexibility in showcasing handbags and jewelry pieces, ensuring a dynamic and engaging shopping experience for customers. Each element within the store is meticulously crafted to enhance the in-person shopping experience. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
- Design Challenge
- Prototyping played a crucial role in the research process, allowing designers to test different iterations of the continuous loop system and evaluate its feasibility, functionality, and aesthetic appeal. Additionally, integrating 3D-printed woven textures into the wood framework adds a layer of tactile intrigue, inviting customers to interact with the space on a sensory level. This fusion of traditional materials with cutting-edge technology exemplifies the store's forward-thinking approach to design.
- Research
- The research behind creating the continuous loop system for MUSÉE's flagship store involved a deep dive into the brand's core ethos of sustainability and its unique proposition of offering pre-owned luxury bags. The research began by immersing into MUSÉE's brand identity, mission, and values. It was crucial to grasp the essence of the brand's commitment to sustainability and its vision of redefining luxury through pre-owned items. Through meticulous research and creativity, the design team has curated a space that not only showcases luxury fashion but also fosters meaningful interactions between customers and the brand.
- Inspiration
- This design revolves around a recycled loop concept, symbolizing both the cyclical nature of fashion and the brand's commitment to sustainability. A consistent wood band framework serves as the foundation, evoking warmth and timelessness. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
- Project Duration
- This project was designed in May 2023, and finished the construction by Oct 2023, it's located in Beijing, China.
- Operation Flow
- Ultimately, the flagship store for MUSÉE transcends traditional retail environments, offering a unique blend of inspiration, sustainability, and creativity. It stands as a testament to the brand's dedication to elevating the shopping experience for the modern urban woman, inviting her to explore and discover the future of luxury fashion.
- Patents
- Copyrightgs belong to MUSÉE
- Team Members
- Design Principal: Mo Zheng, Martin Miller
Design Team: Wenlin Bai, Dhaga Aman, Christopher Beckett, CiCi Xi, and Tracy Qiu - Image Credits
- Photo by UK Studio and AntiStatics
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