Cats in a Box Dealbhachadh Conaltraidh le Daniel da Hora

Tha Cats in a Box Dealbhachadh Conaltraidh le Daniel da Hora na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

IarannSanasachd· 2024

Cats in a Box Dealbhachadh Conaltraidh

le Daniel da Hora

Neach-ceannach: Adote Um Gatinho

Buannaiche Duais Iarainn A' Design Award ann an Roinn Sanasachd

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #161093

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Cats in a Box Dealbhachadh Conaltraidh

Chothlaich iomairt sgioba an dealbhaidh gu h-innleachdach dealbhan dàna le àile aoibhneach, ag amas air miotan covid-19 a bhriseadh agus uchd-mhacachd chait a bhrosnachadh. Stèidhichte air rannsachadh, nochd i mì-thuigse, a' leantainn gu teachdaireachd èifeachdach agus leasachadh sreath toraidh. Tro dhòigh-margaidheachd bheothail agus margadh carthannais soirbheachail, cha do thog an iomairt airgead a-mhàin ach thug i dùbhlan cuideachd do chreideasan sòisealta, a' brosnachadh coimhearsnachd nas fiosraichte agus nas tròcairaiche.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Cats in a Box Dealbhachadh Conaltraidh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Cats in a Box Dealbhachadh Conaltraidh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Cats in a Box Dealbhachadh Conaltraidh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Tomhasan & Pacadh: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tagaichean: Cat, Pets, Adoption, Illustration, Color
Teicneòlas Cinneasachaidh: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Dùbhlan Dealbhaidh: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Rannsachadh: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Brosnachadh: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Faid a' Phròiseict: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Buill na Sgioba: Daniel da Hora
Creideasan Dhealbhan: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.