Fiery Spark Feifei Caractar Branda le Fei Tian, Ning Huang and Wenqing Zhu

Tha Fiery Spark Feifei Caractar Branda le Fei Tian, Ning Huang and Wenqing Zhu na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

AirgeadSanasachd· 2025

Fiery Spark Feifei Caractar Branda

le Fei Tian, Ning Huang and Wenqing Zhu

Neach-ceannach: iflytek Co.,Ltd.

Buannaiche Duais Airgid A' Design Award ann an Roinn Sanasachd

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #162636

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Fiery Spark Feifei Caractar Branda

'S e caractar branda a th' ann am Fiery Spark Feifei a chaidh a chruthachadh airson iFLYTEK, companaidh a tha ag obair ann an raon na h-inntleachd fuadain. Tha cruth sìmplidh aig a' charactar le loidhnichean sgiobalta agus coltas càirdeil. 'S e geal am prìomh dhath, a' cur an cèill nan cothroman fosgailte ann an raon na h-inntleachd fuadain, agus tha na dathan cudthromachaidh air an toirt bho shuaicheantas a' bhranda. Bidh Fiery Spark Feifei ag obair mar neach-cuideachaidh air-loidhne air làrach-lìn agus aplacaidean na companaidh, a' tabhann seirbheisean ceistean is fhreagairtean. Tha an caractar cuideachd a' nochdadh ann am bathar cultarail, iomairtean agus taisbeanaidhean.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Fiery Spark Feifei Caractar Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Fiery Spark Feifei Caractar Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Fiery Spark Feifei Caractar Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Tomhasan & Pacadh: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Tagaichean: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Teicneòlas Cinneasachaidh: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Dùbhlan Dealbhaidh: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Rannsachadh: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Brosnachadh: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Faid a' Phròiseict: The project started in February 2024 in Hefei.
Sruth Obrachaidh: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Buill na Sgioba: Fei Tian, Ning Huang, Wenqing Zhu
Creideasan Dhealbhan: iflytek Co.,Ltd.