Wen Shan Hai Dealbhadh Taobh a-staigh Ionad Eòlais by Xiang Wang

Wen Shan Hai Dealbhadh Taobh a-staigh Ionad Eòlais by Xiang Wang is a highly esteemed winner of the very prestigious 2025 Duais Platanaim A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

PlatanamTaobh a-staigh· 2025

Wen Shan Hai Dealbhadh Taobh a-staigh Ionad Eòlais

by Xiang Wang

Client: Tang Design

Duais Platanaim A' Design Award Winner in Taobh a-staigh Category

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The Design

About Wen Shan Hai Dealbhadh Taobh a-staigh Ionad Eòlais

'S e ionad eòlais branda airson deoch-làidir Moutai a th' ann an Wen Shan Hai, suidhichte ann an Chongqing, Sìona. Tha an taobh a-staigh a' toirt taic do bhlasadan, fèistean prìobhaideach agus cruinneachaidhean cluba. Tha cruth ann an stoidhle lios-cùirte a' cur àtram ceàrnagach anns a' mheadhan, air a chuairteachadh le trannsaichean a tha a' treòrachadh gu seòmraichean prìobhaideach le cuspairean sònraichte. Tha caibineatan taisbeanaidh agus raointean blasaid a' leantainn slighe lùbach tron phrìomh thalla. Tha uachdaran umha, caibineatan de mheatailt is glainne agus mullach sgàthanach a' mìneachadh pailead nan stuthan. Tha an dealbhadh a' ceangal ailtireachd thraidiseanta an Ear ri frèam nuadh-aimsireil.

The Recognition

About the Duais Platanaim A' Design Award

Tha Wen Shan Hai Dealbhadh Taobh a-staigh Ionad Eòlais air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Wen Shan Hai Dealbhadh Taobh a-staigh Ionad Eòlais a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Wen Shan Hai Dealbhadh Taobh a-staigh Ionad Eòlais na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
Dimensions & Packaging: The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
Tags: Moutai, Experience Center, Display, Interior Deisign, Tang Design
Production Technology: The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
Design Challenge: The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
Research: This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
Inspiration: Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
Project Duration: The project was designed and completed in August, 2024 in Chongqing, China.
Operation Flow: The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
Team Members: Chief designer: Xiang Wang
Image Credits: HANMOVISION