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Goldwin Headquarters Taobhan a-staigh Oifis by Good Place and Maf

Goldwin Headquarters Taobhan a-staigh Oifis by Good Place and Maf is a highly esteemed winner of the very prestigious 2025 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.


AirgeadTaobh a-staigh· 2025

Goldwin Headquarters Taobhan a-staigh Oifis

by Good Place and Maf

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

Colors

The Design

About Goldwin Headquarters Taobhan a-staigh Oifis

Tha pròiseact ath-shuidheachadh prìomh oifis Goldwin, companaidh a leasaicheas brannan cruinneil leithid The North Face, air àite oifis aonaichte de 6,000 meatair ceàrnagach a thoirt gu buil. Tha an t-àite ùr seo a' frithealadh mar àrd-ùrlar conaltraidh agus mar bhunait airson ruigsinneachd chruinneil Goldwin. A rèir dealas a' chompanaidh do dh'fhìreantachd, cha deach ach stuthan nàdarra a chleachdadh airson a h-uile stuth crìochnachaidh. Tha bun-bheachd an dealbhaidh a' faicinn amalachadh co-sheirmeach nan sia làraichean ann an aonaid aonaichte, coltach ri aon chraobh, a' cruthachadh co-dhèanamh spàsail organach le cur-an-cèill sònraichte air gach làr.

The Recognition

About the Duais Airgid A' Design Award

Tha Goldwin Headquarters Taobhan a-staigh Oifis air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Goldwin Headquarters Taobhan a-staigh Oifis na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Goldwin Headquarters Taobhan a-staigh Oifis na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.
Dimensions & Packaging
41500mm×55400mm×21185mm
Tags
Office, Office Interior, Workplace, Workspace, OfficeDesign
Production Technology
The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.
Design Challenge
The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.
Research
Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.
Inspiration
Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.
Project Duration
The project started in March 2023 and finished in May 2024 in Tokyo, Japan
Operation Flow
The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.
Team Members
Designer: Saori Takata(GOOD PLACE)
Designer: Ryota Unno(GOOD PLACE)
Designer: Toshiya Maekawa(Maf)
PM: Yosuke Kunii(GOOD PLACE)
PM: Haruna Kageyama(GOOD PLACE)
Image Credits
Photographer: Keiko Chiba (Nacasa & Partners)

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