Miniso Land Mion-reic by Xiang Li is a highly esteemed winner of the very prestigious 2025 Duais Òir A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

ÒrTaobh a-staigh· 2025

Miniso Land Mion-reic

by Xiang Li

Duais Òir A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About Miniso Land Mion-reic

Taobh a-staigh àite trì-làr Miniso Land, tha sia prìomh raointean agus còrr air trì fichead seòrsa de thoraidhean co-bhranndaichte bho dhiofar shaoghal IP. Tha an dealbhaiche a' coileanadh co-aonadh de iomadachd roinnean agus èifeachdas cleachdadh àite le bhith a' stèidheachadh sònaichean suidheachaidh iomadaichte, a' seachnadh an neo-ùrachd a dh'fhaodadh eòlasan ceannach traidiseanta ath-aithriseil a thoirt. Bhon raon bhogsa dhall a tha coltach ri bhith ann am builgeanan pinc, an raon coileanta le buaidh lèirsinneach montage, an raon pheataichean agus raon chùbhraidheachd le diofar mhothachaidhean nàdair, chun raon pluiseach a tha a' faireachdainn mar bhith a' dol a-steach do shaoghal sgeulachd sìthe.

The Recognition

About the Duais Òir A' Design Award

Tha Miniso Land Mion-reic air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Miniso Land Mion-reic na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Miniso Land Mion-reic a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags: interior retail
Design Challenge: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration: Shanghai, China
Image Credits: Photograph丨SFAP

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