Hocking Hills Dealbhachadh Lìn by Cansu Dagbagli Ferreira

Hocking Hills Dealbhachadh Lìn by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Duais Umha A' Design Award in Dealbhadh Eadar-aghaidh, Eadar-obrachaidh agus Eòlas Cleachdaiche Competition Category.

UmhaEadar-aghaidh· 2025

Hocking Hills Dealbhachadh Lìn

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Duais Umha A' Design Award Winner in Eadar-aghaidh Category

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Colors

The Design

About Hocking Hills Dealbhachadh Lìn

Tha ath-dhealbhachadh Hockinghills.com a' toirt a-steach àrd-ùrlar tèarainteachaidh sgiobalta agus ùr-nodha airson fuireach ann an nàdar agus gnìomhachdan a-muigh. A' cur prìomhachas air soilleireachd agus so-chleachdadh, tha an dealbhadh ùraichte a' cleachdadh dòigh mhionachail a tha a' soilleireachadh bòidhchead nàdarra Hocking Hills. Tha eadar-aghaidh cleachdaiche grinn, seòladh air a leasachadh gu h-èifeachdach, agus seata de chòrr is 100 ìomhaigheag ghnàthaichte a' neartachadh so-ruigsinneachd agus gnìomhalachd. 'S e eòlas digiteach aonaichte agus inntinneach a th' anns an toradh a tha a' sìmpleachadh dealbhachadh turais fhad 's a tha e a' cumail dìleas do dhìochiollachd a' bhrand a thaobh nàdair, coimhearsnachd, agus sgrùdadh gun stadadh.

The Recognition

About the Duais Umha A' Design Award

Tha Hocking Hills Dealbhachadh Lìn air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Hocking Hills Dealbhachadh Lìn na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Hocking Hills Dealbhachadh Lìn a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.