Cheetos Cheesy Verse 2024 Dealbhadh Taisbeanaidh Bogaidh by PepsiCo Design and Innovation

Cheetos Cheesy Verse 2024 Dealbhadh Taisbeanaidh Bogaidh by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Duais Iarainn A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

IarannTaobh a-staigh· 2025

Cheetos Cheesy Verse 2024 Dealbhadh Taisbeanaidh Bogaidh

by PepsiCo Design and Innovation

Duais Iarainn A' Design Award Winner in Taobh a-staigh Category

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Verified Award Winner

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The Design

About Cheetos Cheesy Verse 2024 Dealbhadh Taisbeanaidh Bogaidh

'S e Cheetos Cheesy Verse 2024 eòlas taisbeanaidh bogaidh a chaidh a chruthachadh ann am Mexico City. Dh'fhosgail an treas deasachadh den phròiseact seo san Iuchar 2024 agus chaidh a thaisbeanadh leis a' charactar branda Chester Cheetah. Tha an dealbhadh a' toirt cuireadh do luchd-tadhail ceithir eòlasan deug fa leth a sgrùdadh, gach fear ceangailte ri diofar bhiadh grabhataidh Cheetos, a' gabhail a-steach Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs agus Popcorn. Tha cuspair agus caractar sònraichte aig gach àite. Is e cur-seachad, fasan agus biadh na trì prìomh chuspairean a th' aig an dealbhadh gu lèir.

The Recognition

About the Duais Iarainn A' Design Award

Tha Cheetos Cheesy Verse 2024 Dealbhadh Taisbeanaidh Bogaidh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Cheetos Cheesy Verse 2024 Dealbhadh Taisbeanaidh Bogaidh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Cheetos Cheesy Verse 2024 Dealbhadh Taisbeanaidh Bogaidh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
Inspiration: Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

Read the Press Release